BEAUTY IS A CHOICE
LIVE

Serial Number

79291177

Owner

MEDA - VITA S.P.A.

Attorney

Jeffrey B. Sladkus, Esq.

Filing Date

May 7, 2020

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BEAUTY IS A CHOICE Trademark

Serial Number: 79291177 • Registration: 6268965

BEAUTY IS A CHOICE is a trademark filed by MEDA - VITA S.P.A. on May 7, 2020. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

MEDA - VITA S.P.A.

Via Bernardino Telesio, 15

Entity Type: 09

Trademark Details

Filing Date

May 7, 2020

Registration Date

February 16, 2021

Published for Opposition

December 1, 2020

Goods & Services

Cosmetics; hair balsam; hair dyes; shampoos; hair creams; hair gel; hair moisturisers, namely, hair care creams; hair spray; cosmetic hair lotions; hair care lotions; oils for hair conditioning; hair pomades; hair straightening preparations; hair lighteners; hair mousse; hair tonic; hair dyeing preparations; Hair care preparations and non-medicated hair treatment preparations for cosmetic purposes; hair waving preparations; hair strengthening treatment lotions; cosmetic preparations for skin care; cosmetics for the use on the hair; preparations for setting hair; body and facial creams in the field of cosmetics; cosmetic hand creams; cosmetic preparations for body care; make-up preparations; make-up powder; make-up removing preparations; make-up preparations for the face and body; eye make-up; make-up foundations

Advertising; rental of advertising space; dissemination of advertising matter; publicity columns preparation; advertising by mail order featuring the distribution of leaflets, printed matter and samples; arranging newspaper subscriptions for others; publicity columns preparation, namely, publication of publicity texts; business management; business administration; providing office functions; distribution of advertising materials in the nature of leaflets and samples; business inquiries; provision of commercial information; business research; analyses and appraisals of enterprises; book-keeping; document reproduction in the nature of photocopying services; recruitment agency; computerized file management; data input and processing services all in the nature of computer data entry services; data search in computer files for others, namely, computer file management; organization of exhibitions for commercial or advertising purposes; on-line advertising on a computer network; rental of advertising space on communications media; public relations services; modelling for advertising or sales promotion; bill-posting; shop window dressing; import-export agencies; sales promotion for others; services relating to the presentation of products to the public, namely, organization and conducting of product presentations; advertising services relating to the commercialization of new products; online retail store services relating to cosmetic and beauty products; retail store services in relation to hair products; brand evaluation services; product launch services, namely, business consultation and management regarding launching of new products; display services for merchandise, namely, shop window display arrangement services; organizing and conducting trade shows and exhibitions for commercial or advertising purposes; brand creation services in the nature of advertising and promotional services featuring the creation of brands; window dressing and display arrangement services; dissemination services of advertisement matter; product demonstrations and product display services in the nature of product merchandising for others in the nature of inventory display and shelf arrangement; shop window dressing services; retail store services in relation to beauty implements for humans; marketing research in the fields of cosmetics, perfumery and beauty products; magazine advertising; radio and television advertising; publication of publicity materials; promotion of fairs for trade purposes; promoting the goods and services of others through the distribution of discount cards; advertising services in the nature of arranging of product launches; product marketing; business management of customer loyalty, incentive or promotional schemes; market research; auctioneering services; presentation of goods on communication media, for retail purposes in the nature of providing television home shopping services in the field of general consumer merchandise; commercial information and advice to consumers in the choice of products and services, commercial administration of the licensing of goods and services of others

Filing History

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Feb 16, 2026 REM3
NEW REPRESENTATIVE AT IB RECEIVED
Oct 15, 2022 NREP
FINAL DECISION TRANSACTION PROCESSED BY IB
Jun 7, 2021 FINO
FINAL DISPOSITION NOTICE SENT TO IB
May 18, 2021 FICS
FINAL DISPOSITION PROCESSED
May 18, 2021 FIMP
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
May 16, 2021 FICR
REGISTERED-PRINCIPAL REGISTER
Feb 16, 2021 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Dec 1, 2020 NPUB
PUBLISHED FOR OPPOSITION
Dec 1, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 11, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 22, 2020 CNSA
REFUSAL PROCESSED BY IB
Oct 4, 2020 RFNT
TEAS/EMAIL CORRESPONDENCE ENTERED
Oct 2, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Oct 1, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Oct 1, 2020 TROA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 1, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 1, 2020 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Oct 1, 2020 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 1, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 1, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 1, 2020 COAR
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sep 14, 2020 RFCS
REFUSAL PROCESSED BY MPU
Sep 14, 2020 RFRR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Aug 20, 2020 RFCR
NON-FINAL ACTION WRITTEN
Aug 19, 2020 CNRT
APPLICATION FILING RECEIPT MAILED
Aug 18, 2020 MAFR
ASSIGNED TO EXAMINER
Aug 14, 2020 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Aug 14, 2020 NWOS
LIMITATION FROM ORIGINAL APPLICATION ENTERED
Aug 13, 2020 LIMI
SN ASSIGNED FOR SECT 66A APPL FROM IB
Aug 6, 2020 REPR