BEAUTY IN REAL LIFE

LIVE

Serial Number

86731920

Owner

CVS PHARMACY, INC.

Attorney

Erich G. Rhynhart

First Use Date

Apr 19, 2018

Filing Date

Aug 20, 2015

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BEAUTY IN REAL LIFE Trademark

Serial Number: 86731920 • Registration: 5612214

BEAUTY IN REAL LIFE is a trademark filed by CVS PHARMACY, INC. on August 20, 2015. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Trademark Classes

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

CVS PHARMACY, INC. (1,100 trademarks)

WOONSOCKET, RI 02895

Entity Type: 03

AGENCY FOR THE PERFORMING ARTS, INC. (12 trademarks)

LOS ANGELES, CA 90069

Entity Type: 03

Legal Representation

Attorney of Record

Erich G. Rhynhart

1,476 trademarks filed View all →

Correspondence Address

Erich G. Rhynhart CVS PHARMACY, INC.

One CVS Drive

Woonsocket, RI 02895

United States

Trademark Details

Filing Date

August 20, 2015

Registration Date

November 20, 2018

First Use Anywhere

April 19, 2018

First Use in Commerce

April 19, 2018

Published for Opposition

August 23, 2016

Goods & Services

Advertising and marketing services, namely, promoting the goods and services of others; advertising services; advertising and commercial information services, provided via the Internet and mobile devices; advertising and marketing services provided by means of indirect methods of marketing communications, namely, [ social media, ] Internet marketing [ , electronic mail, mobile marketing, blogging and other forms of passive, sharable or viral communications channels ]

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED

Aug 28, 2025 NAS8

REGISTERED - SEC. 8 (6-YR) ACCEPTED

Aug 28, 2025 8.OK

CASE ASSIGNED TO POST REGISTRATION PARALEGAL

Aug 27, 2025 APRE

TEAS SECTION 8 RECEIVED

May 14, 2025 ES8R

COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED

Nov 20, 2023 REM1

REGISTERED-PRINCIPAL REGISTER

Nov 20, 2018 R.PR

NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED

Oct 19, 2018 SUNA

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 18, 2018 TCCA

ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED

Oct 18, 2018 CNPR

STATEMENT OF USE PROCESSING COMPLETE

Oct 17, 2018 SUPC

USE AMENDMENT FILED

Oct 15, 2018 IUAF

TEAS STATEMENT OF USE RECEIVED

Oct 15, 2018 EISU

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Oct 15, 2018 TCCA

ASSIGNED TO EXAMINER

Jul 23, 2018 DOCK

ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED

Jun 15, 2018 ARAA

TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Jun 15, 2018 REAP

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Jun 13, 2018 ASGN

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Mar 27, 2018 EXRA

SOU EXTENSION 3 GRANTED

Mar 26, 2018 EX3G

CASE ASSIGNED TO INTENT TO USE PARALEGAL

Mar 26, 2018 AITU

SOU EXTENSION 3 FILED

Mar 16, 2018 EXT3

SOU TEAS EXTENSION RECEIVED

Mar 16, 2018 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Oct 20, 2017 EXRA

SOU EXTENSION 2 GRANTED

Oct 18, 2017 EX2G

SOU EXTENSION 2 FILED

Oct 18, 2017 EXT2

SOU TEAS EXTENSION RECEIVED

Oct 18, 2017 EEXT

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED

Apr 19, 2017 EXRA

SOU EXTENSION 1 GRANTED

Apr 17, 2017 EX1G

SOU EXTENSION 1 FILED

Apr 17, 2017 EXT1

SOU TEAS EXTENSION RECEIVED

Apr 17, 2017 EEXT

NOA E-MAILED - SOU REQUIRED FROM APPLICANT

Oct 18, 2016 NOAM

OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Aug 23, 2016 NPUB

PUBLISHED FOR OPPOSITION

Aug 23, 2016 PUBO

NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED

Aug 3, 2016 NONP

LAW OFFICE PUBLICATION REVIEW COMPLETED

Jul 20, 2016 PREV

ASSIGNED TO LIE

Jul 14, 2016 ALIE

TEAS CHANGE OF CORRESPONDENCE RECEIVED

Jul 8, 2016 TCCA

APPROVED FOR PUB - PRINCIPAL REGISTER

Jul 7, 2016 CNSA

TEAS/EMAIL CORRESPONDENCE ENTERED

Jun 16, 2016 TEME

CORRESPONDENCE RECEIVED IN LAW OFFICE

Jun 16, 2016 CRFA

ASSIGNED TO LIE

Jun 15, 2016 ALIE

TEAS RESPONSE TO OFFICE ACTION RECEIVED

Jun 7, 2016 TROA

NOTIFICATION OF NON-FINAL ACTION E-MAILED

Dec 8, 2015 GNRN

NON-FINAL ACTION E-MAILED

Dec 8, 2015 GNRT

NON-FINAL ACTION WRITTEN

Dec 8, 2015 CNRT

ASSIGNED TO EXAMINER

Dec 3, 2015 DOCK

NEW APPLICATION OFFICE SUPPLIED DATA ENTERED

Aug 26, 2015 NWOS

NEW APPLICATION ENTERED

Aug 24, 2015 NWAP

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