BE YOUR OWN ADVISOR Trademark

Serial Number: 99426289

BE YOUR OWN ADVISOR is a trademark filed by Challenge Holdings, LLC on October 3, 2025. The trademark is classified under Class 36 (Insurance & Financial), Class 41 (Education & Entertainment), Class 35 (Advertising & Business). The application is currently pending registration.

Trademark Classes

Class 36 - Insurance & Financial

Insurance; financial affairs; monetary affairs; real estate affairs

Class 41 - Education & Entertainment

Education; providing of training; entertainment; sporting and cultural activities

Class 35 - Advertising & Business

Advertising; business management; business administration; office functions

Owner Contact Info

Challenge Holdings, LLC

7302 Yellowstone Road
Cheyenne, WY 82009

Entity Type: 16

Legal Representation

Attorney of Record

Peter A. Nieves

364 trademarks filed View all →

Correspondence Address

Peter A. Nieves Nieves IP Law Group

848 Elm Street, Suite 200

Manchester NH 03101

Manchester, NH 03104

United States

Trademark Details

Filing Date

October 3, 2025

Registration Date

Not Registered

Published for Opposition

March 10, 2026

Goods & Services

Financial advisory services

Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith

Marketing of financial education and financial services