TrademarkDir
BE YOUR BRIGHTEST
LIVE

Serial Number

88041199

Owner

Simple Mills, Inc.

Attorney

Jessica A. Ekhoff

First Use Date

Apr 22, 2019

Filing Date

Jul 17, 2018

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BE YOUR BRIGHTEST Trademark

Serial Number: 88041199 • Registration: 5789557

BE YOUR BRIGHTEST is a trademark filed by Simple Mills, Inc. on July 17, 2018. The trademark is classified under Class 30 (Staple Foods). The application is currently registered and active.

Owner Contact Info

Simple Mills, Inc.

435 N. LaSalle, 2nd Floor
Chicago, IL 60654

Entity Type: 03

Trademark Details

Filing Date

July 17, 2018

Registration Date

June 25, 2019

First Use Anywhere

April 22, 2019

First Use in Commerce

April 22, 2019

Published for Opposition

October 9, 2018

Goods & Services

Cookies; Crackers; [ Frostings; ] Mixes for bakery goods

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 18, 2026 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 18, 2026 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 18, 2026 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Feb 13, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 13, 2025 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Feb 13, 2025 APRE
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Jan 1, 2025 ASCK
TEAS SECTION 8 & 15 RECEIVED
Oct 7, 2024 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jun 25, 2024 REM1
REGISTERED-PRINCIPAL REGISTER
Jun 25, 2019 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
May 22, 2019 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
May 21, 2019 CNPR
STATEMENT OF USE PROCESSING COMPLETE
May 17, 2019 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
May 16, 2019 AITU
USE AMENDMENT FILED
May 1, 2019 IUAF
TEAS STATEMENT OF USE RECEIVED
May 1, 2019 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Dec 4, 2018 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Oct 9, 2018 NPUB
PUBLISHED FOR OPPOSITION
Oct 9, 2018 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sep 19, 2018 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 31, 2018 CNSA
ASSIGNED TO EXAMINER
Aug 28, 2018 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jul 20, 2018 NWOS
NEW APPLICATION ENTERED
Jul 20, 2018 NWAP

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