TrademarkDir
BE SMART, PLAY SMART
LIVE

Serial Number

88705185

Owner

ILLINOIS DEPARTMENT OF THE LOTTERY

Attorney

Janet J. Lee

First Use Date

Oct 15, 2019

Filing Date

Nov 25, 2019

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BE SMART, PLAY SMART Trademark

Serial Number: 88705185 • Registration: 6024343

BE SMART, PLAY SMART is a trademark filed by ILLINOIS DEPARTMENT OF THE LOTTERY on November 25, 2019. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

ILLINOIS DEPARTMENT OF THE LOTTERY (24 trademarks)

P.O. BOX 19080
SPRINGFIELD, IL 62702

Entity Type: 99

Trademark Details

Filing Date

November 25, 2019

Registration Date

March 31, 2020

First Use Anywhere

October 15, 2019

First Use in Commerce

October 15, 2019

Published for Opposition

January 14, 2020

Goods & Services

Promoting public awareness of responsible gaming

Filing History

TEAS CHANGE OF CORRESPONDENCE RECEIVED
Nov 10, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Nov 10, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Nov 10, 2025 REAP
REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Oct 31, 2025 CORV
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Oct 16, 2025 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Oct 16, 2025 C15A
POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Oct 16, 2025 PRAN
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sep 22, 2025 APRE
TEAS SECTION 8 & 15 RECEIVED
May 12, 2025 E815
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 23, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 23, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 23, 2025 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 23, 2025 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 23, 2025 COAR
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Mar 31, 2025 REM1
CORRECTION UNDER SECTION 7 - PROCESSED
Jun 10, 2022 COC.
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 6, 2022 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 9, 2022 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 9, 2022 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 9, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 9, 2022 REAP
TEAS SECTION 7 REQUEST RECEIVED
Jan 18, 2022 ES7R
REGISTERED-PRINCIPAL REGISTER
Mar 31, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jan 14, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jan 14, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Dec 25, 2019 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Dec 11, 2019 CNSA
ASSIGNED TO EXAMINER
Dec 11, 2019 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 3, 2019 NWOS
NEW APPLICATION ENTERED
Nov 28, 2019 NWAP

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