TrademarkDir
BE GOOD AT LIFE
LIVE

Serial Number

86793587

Owner

New York Life Insurance Company

Attorney

Jennifer M. Mikulina

First Use Date

Sep 17, 2016

Filing Date

Oct 20, 2015

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BE GOOD AT LIFE Trademark

Serial Number: 86793587 • Registration: 5101710

BE GOOD AT LIFE is a trademark filed by New York Life Insurance Company on October 20, 2015. The trademark is classified under Class 36 (Insurance & Financial). The application is currently registered and active.

Owner Contact Info

New York Life Insurance Company (229 trademarks)

New York, NY 10010

Entity Type: 03

Trademark Details

Filing Date

October 20, 2015

Registration Date

December 13, 2016

First Use Anywhere

September 17, 2016

First Use in Commerce

September 17, 2016

Published for Opposition

March 8, 2016

Goods & Services

Life and health insurance and annuity underwriting services; financial analysis and consulting services; financial planning services; investment advisory services; [ mutual fund investment services; mutual fund distribution; ] fund investment consultation; investment management

Filing History

COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Dec 13, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 10, 2025 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 10, 2025 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 10, 2025 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Jun 8, 2023 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Jun 8, 2023 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Jun 8, 2023 APRE
TEAS SECTION 8 & 15 RECEIVED
Dec 6, 2022 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Dec 13, 2021 REM1
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jun 15, 2020 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jun 15, 2020 TCCA
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Jun 15, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Jun 15, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Jun 15, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jun 15, 2020 COAR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2019 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2019 REAP
REVIEW OF CORRESPONDENCE COMPLETE - ADDRESS UPDATED
Apr 5, 2017 CORV
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jan 31, 2017 CRFA
REGISTERED-PRINCIPAL REGISTER
Dec 13, 2016 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Nov 8, 2016 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Nov 7, 2016 CNPR
STATEMENT OF USE PROCESSING COMPLETE
Nov 5, 2016 SUPC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Nov 5, 2016 AITU
USE AMENDMENT FILED
Oct 19, 2016 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 19, 2016 EISU
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 3, 2016 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 8, 2016 NPUB
PUBLISHED FOR OPPOSITION
Mar 8, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Feb 17, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jan 26, 2016 CNSA
ASSIGNED TO EXAMINER
Jan 25, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 23, 2015 NWOS
NEW APPLICATION ENTERED
Oct 23, 2015 NWAP

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