TrademarkDir
BE EXTRAORDINARY
LIVE

Serial Number

87056598

Owner

AXIA EQUITY PARTNERS, LLC

Attorney

Linda L. Palomar

First Use Date

Mar 1, 2016

Filing Date

Jun 1, 2016

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BE EXTRAORDINARY Trademark

Serial Number: 87056598 • Registration: 5123347

BE EXTRAORDINARY is a trademark filed by AXIA EQUITY PARTNERS, LLC on June 1, 2016. The trademark is classified under Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

AXIA EQUITY PARTNERS, LLC (7 trademarks)

6300 RIVER ROAD
ROSEMONT, IL 60018

Entity Type: 16

Sure People, LLC (12 trademarks)

Suite 121
Rosemont, IL 60018

Entity Type: 16

SURE PEOPLE, INC.

6300 N RIVER RD SUITE 121
ROSEMONT, IL 60018

Entity Type: 11

Trademark Details

Filing Date

June 1, 2016

Registration Date

January 17, 2017

First Use Anywhere

March 1, 2016

First Use in Commerce

May 10, 2016

Published for Opposition

November 1, 2016

Goods & Services

BUSINESS MANAGEMENT CONSULTING SERVICES, NAMELY, PROVIDING A WEBSITE FEATURING RATINGS AND RECOMMENDATIONS ON EMPLOYEES, PERSONALITY TESTING FOR BUSINESS PURPOSES AND PSYCHOLOGICAL TESTING FOR SELECTION OF PERSONNEL FOR BUSINESS POSITIONS, USED TO DEFINE AN INDIVIDUAL OR A COMPANY'S TALENT POOL

SOFTWARE AS A SERVICE FEATURING ASSESSMENT SERVICES, NAMELY, A CLOUD-BASED PERSONAL ASSESSMENT AND ANALYTICS PLATFORM USING A PSYCHOLOGICAL DATA AND DECISION-MAKING TOOLS TO DEFINE AN INDIVIDUAL, OR A COMPANY'S TALENT POOL

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 6, 2026 ASGN
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Jan 17, 2026 REM2
NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Nov 9, 2023 NAS8
REGISTERED - SEC. 8 (6-YR) ACCEPTED
Nov 9, 2023 8.OK
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 8, 2023 APRE
TEAS SECTION 8 RECEIVED
Jul 17, 2023 ES8R
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Jan 17, 2022 REM1
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 16, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 16, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 16, 2021 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Apr 29, 2020 ASGN
CORRECTION UNDER SECTION 7 - PROCESSED
Apr 9, 2020 COC.
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Apr 8, 2020 APRE
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 21, 2020 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 21, 2020 CHAN
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 21, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 21, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 21, 2020 COAR
TEAS SECTION 7 REQUEST RECEIVED
Feb 21, 2020 ES7R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 19, 2020 TCCA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 19, 2020 CHAN
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Feb 19, 2020 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 19, 2020 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 19, 2020 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 19, 2020 COAR
REGISTERED-PRINCIPAL REGISTER
Jan 17, 2017 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 1, 2016 NPUB
PUBLISHED FOR OPPOSITION
Nov 1, 2016 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Oct 12, 2016 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Sep 16, 2016 CNSA
ASSIGNED TO EXAMINER
Sep 14, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jun 9, 2016 NWOS
NEW APPLICATION ENTERED
Jun 4, 2016 NWAP

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