TrademarkDir
BASIC WHITE
LIVE

Serial Number

72322833

Owner

CLAIROL INCORPORATED

First Use Date

May 24, 1965

Filing Date

Mar 26, 1969

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BASIC WHITE Trademark

Serial Number: 72322833 • Registration: 0885600

BASIC WHITE is a trademark filed by CLAIROL INCORPORATED on March 26, 1969. The trademark is classified under Class 3 (Cosmetics & Cleaning). The application is currently registered and active.

Owner Contact Info

CLAIROL INCORPORATED (1,314 trademarks)

Entity Type: 03

PROCTER & GAMBLE COMPANY, THE (2,297 trademarks)

Entity Type: 03

WELLA OPERATIONS US, LLC (254 trademarks)

4500 PARK GRANADA, SUITE 100
CALABASAS, CA 91302

Entity Type: 16

NOXELL CORPORATION (920 trademarks)

HUNT VALLEY, MD 210302098

Entity Type: 03

Trademark Details

Filing Date

March 26, 1969

Registration Date

February 3, 1970

First Use Anywhere

May 24, 1965

First Use in Commerce

May 24, 1965

Filing History

AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 16, 2021 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jun 16, 2021 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 26, 2021 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 26, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 26, 2021 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Apr 26, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 26, 2021 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 26, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 26, 2021 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 26, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 26, 2021 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 26, 2021 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 17, 2020 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Mar 17, 2020 NA89
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Mar 17, 2020 RNL4
REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Mar 17, 2020 RNL4
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 17, 2020 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Mar 17, 2020 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 17, 2020 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Mar 17, 2020 APRE
TEAS SECTION 8 & 9 RECEIVED
Jan 21, 2020 E89R
TEAS SECTION 8 & 9 RECEIVED
Jan 21, 2020 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 3, 2019 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Feb 3, 2019 REM2
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 11, 2017 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Apr 11, 2017 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 11, 2017 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Apr 11, 2017 REAP
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 14, 2016 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 14, 2016 ASGN
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 23, 2016 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Nov 23, 2016 ASCK
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Sep 14, 2009 RNL3
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Sep 14, 2009 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 14, 2009 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sep 14, 2009 89AG
TEAS SECTION 8 & 9 RECEIVED
Sep 11, 2009 E89R
TEAS SECTION 8 & 9 RECEIVED
Sep 11, 2009 E89R
CASE FILE IN TICRS
Nov 17, 2008 CFIT
CASE FILE IN TICRS
Nov 17, 2008 CFIT
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 7, 2001 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Feb 7, 2001 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 7, 2001 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Feb 7, 2001 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Aug 1, 2000 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Aug 1, 2000 89AF
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 20, 1989 RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 20, 1989 RNL1
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Sep 29, 1989 9.AF
REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Sep 29, 1989 9.AF

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