BASELINE Trademark

Genetic testing for medical purposes; Health care services, namely, health and wellness programs focused on enhancing personal well-being and optimizing individual health and functionality, habits, behaviors, lifestyle, supplementation, and nutrition; Metabolic testing for nutraceutical needs; Providing a website featuring information about health, wellness and nutrition; Providing a website featuring health and wellness information regarding healthy living and lifestyle wellness; Providing medical advice in the field of general health and wellbeing; Providing health and wellness information in the field of health monitoring, habit, behavior, lifestyle, supplementation, and nutritional health via a website; Providing medical information from a web site; Blood analysis services for diagnostic purposes provided by medical laboratories; Blood testing services being medical analysis services for diagnostic and treatment purposes provided by medical laboratories; Internet-based health care information services; Medical diagnostic testing, monitoring and reporting services; Medical testing services; Medical analysis services for diagnostic and treatment purposes provided by medical laboratories; Medical testing for diagnostic or treatment purposes; Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling

On-line journals, namely, blogs featuring information regarding physical fitness, diet, stress, sleep, health, wellness, physical and emotional wellbeing; Personal coaching services in the field of physical fitness, stress, sleep, health, wellness, dietary, physical and emotional wellbeing provided via website and downloadable mobile application

Business advisory services, consultancy and information; Business management consulting, strategic planning and business advisory services provided to medical, health, sport industries

Software as a service (SAAS) services featuring software for providing data analytics of a user based on the user's physiological and biophysiological metrics, biometrics, bloodwork, genomics, and environmental factors for purposes of performance measurement, coaching, and health monitoring; Software as a service (SAAS) services featuring software for integrating and synthesizing wearable health devices and health sensors into a uniform output; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, engage in social networking, and communicate with health professionals and experts; Providing online non-downloadable computer software platforms for conducting data analytics of a user based on the user's physiological and biophysiological metrics, biometrics, bloodwork, genomics, and environmental factors for purposes of performance measurement, coaching, and health monitoring; Providing online non-downloadable computer software platforms for recording, saving, sharing, and accessing sensors and data related to tracking a user's physiological, biophysiological, biological, and genomic metrics, performance and health, and coaching and health monitoring.

Downloadable software in the nature of a mobile application for conducting data analytics based on physiological metrics, biophysiological metrics, biometrics, bloodwork, genomics, and environmental factors for purposes of performance measurement, coaching, and health monitoring; Downloadable software in the nature of a mobile application for recording, saving, sharing, and accessing sensors and data related to tracking a user's physiological, biophysiological, biological, and genomic metrics, performance and health, and coaching and health monitoring