TrademarkDir
BAD IS THE NEW GOOD
LIVE

Serial Number

99635084

Owner

Mercury Advisers LLC

Attorney

Jane Moon

First Use Date

Jun 15, 2025

Filing Date

Feb 5, 2026

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BAD IS THE NEW GOOD Trademark

Serial Number: 99635084 • Registration: 8410557

BAD IS THE NEW GOOD is a trademark filed by Mercury Advisers LLC on February 5, 2026. The trademark is classified under Class 25 (Clothing). The application is currently registered and active.

Owner Contact Info

Mercury Advisers LLC

131 Continental Drive, Suite 305
Newark, DE 19702

Entity Type: 16

Trademark Details

Filing Date

February 5, 2026

Registration Date

August 25, 2026

First Use Anywhere

June 15, 2025

First Use in Commerce

June 15, 2025

Published for Opposition

July 7, 2026

Goods & Services

Tops as clothing; Bottoms as clothing; Headwear; Footwear; Socks

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Aug 25, 2026 NRCC
REGISTERED-PRINCIPAL REGISTER
Aug 25, 2026 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 7, 2026 NPUB
PUBLISHED FOR OPPOSITION
Jul 7, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 1, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 5, 2026 CNSA
ASSIGNED TO EXAMINER
Jun 2, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Feb 5, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 5, 2026 NWOS
NEW APPLICATION ENTERED
Feb 5, 2026 NWAP

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