AWARE
LIVE

Serial Number

90981550

Owner

Starshine Mornings LLC

Attorney

Michelle Mancino Marsh, Esq.

Filing Date

Jun 14, 2021

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AWARE Trademark

Serial Number: 90981550

AWARE is a trademark filed by Starshine Mornings LLC on June 14, 2021. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals), Class 8 (Hand Tools), Class 11 (Environmental Control), Class 16 (Paper Goods), Class 20 (Furniture), Class 21 (Housewares), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Starshine Mornings LLC (3 trademarks)

Parker, CO 80134

Entity Type: 16

AMAZON TECHNOLOGIES, INC. (2,743 trademarks)

SEATTLE, WA 98109

Entity Type: 03

Trademark Details

Filing Date

June 14, 2021

Registration Date

Not Registered

Published for Opposition

May 28, 2024

Goods & Services

Tweezers

Facial tissues, toilet paper, paper towels, paper napkins

Baby diapers, medicated mouthwash, dietary supplements and vitamins; dental wax; disinfectants; non-medicated sanitary chemical preparations for personal hygiene, other than toiletries; air deodorizing preparations

Non-medicated cosmetics and toiletry preparations; perfumery, essential oils; all-purpose cleaners; non-medicated hand soap, bar soap, dishwashing soap, laundry detergents; cleaner for use on wood, glass, plastic, stone, tile, concrete, carpet, fabric, metal, ceramic, steel, mirror, chrome, shower, tub surface, baby wipes impregnated with cleaning preparations, body wash, body lotion, toothpaste, non-medicated mouthwash, non-medicated personal deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls for cosmetic use; face and skin creams; beauty lotions, skin moisturizers; cosmetic preparations for skin care; beauty serums; anti-aging moisturizers and anti-aging skin care in the nature of cosmetics; non-medicated sun care preparations; sunscreen preparations; cosmetics, namely, cosmetics milks, gels and powders for face, body and hands; cosmetics, namely, beauty care preparations; non-medicated balms in the nature of cosmetics for use on hair, skin and lips; cosmetic preparations for the hair and scalp; hair masks; hair creams; hair gels; hair tonic; shampoos; hair lacquers; gels, sprays, mousses and balms for hair styling and hair care; dry shampoos; non-medicated all in one bath and hair cleansers; non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray; blusher; compacts containing make-up; face, lip and cheek make-up; face powder; lipstick, lip gloss, non-medicated lip balm; cosmetic lip pencils; eye shadow; eye pencils; mascara; eye make-up; eyeliners; eye creams; eye gels; eye gloss in the nature of cosmetics; gel eye masks; beauty balm creams; highlighter, namely, a cosmetic product for emphasizing areas of the skin; eyebrow colors; eyebrow cosmetics; eyebrow pencils; foundation for the face; foundation make-up; make-up remover

Advertising; Business management; Retail store services featuring a wide variety of consumer goods, namely, non-medicated cosmetics and toiletry preparations, perfumery, essential oils, all-purpose cleaners, hand soap, bar soap, dish soap, laundry detergents, surface cleaners, cleaning sponges, makeup sponges, baby wipes, baby diapers, body wash, body lotion, toothpaste, mouthwash, non-medicated deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls, facial tissues, toilet paper, paper towels, napkins, face and skin creams, beauty lotions, skin moisturizers, cosmetic preparations for skin care, beauty serums, anti-aging moisturizers and anti-aging skin care in the nature of cosmetics, nonmedicated sun care preparations, sunscreen preparations, cosmetics, namely, cosmetics milks, gels and powders for face, body and hands, cosmetics, namely, beauty care preparations, cosmetics, namely, beauty care products, non-medicated balms in the nature of cosmetics for use on hair, skin and lips, cosmetic preparations for the hair and scalp, hair masks, hair creams, hair gels, hair tonic, shampoos, hair lacquers, gels, sprays, mousses and balms for hair styling and hair care, dry shampoos, nonmedicated all in one bath and hair cleansers, non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray, blusher, compacts containing make-up, face, lip and cheek make-up, face powder, lipstick, lip gloss, non-medicated lip balm, lip pencils, eye shadow, eye pencils, mascara, eye make-up, eyeliners, eye creams, eye gels, eye gloss in the nature of cosmetics, gel eye masks, beauty balm creams, eyebrow cosmetics, eyebrow pencils, foundation for the face, foundation make-up, make-up remover, Dietary supplements and vitamins, dental wax, disinfectants, non-medicated sanitary preparations for personal hygiene, other than toiletries, Lights, namely, ceiling lights, wall lights, reading lights, lamps for outdoor use, outdoor solar powered lighting units and fixtures, Lamps, Lanterns for lighting, Lighting fixtures, Book lights, Purses, and handbags, tote bags, traveling bags, shoulder bags, clutch purses, backpacks, athletic bags, wallets, coin purses and cosmetic bags sold empty, luggage, briefcases, knapsacks, book bags, document cases, pouches and carryalls, backpacks, bags, namely, all-purpose carrying bags, Furniture, office furniture, bedroom furniture outdoor furniture, chairs, desks, couches, outdoor couches, furniture tables, bookcases, filing cabinets, cabinets, school furniture, tables, picture and art frames, indoor blinds, indoor window shades, magazine racks, mirrors, pillows, mattresses, shelving and component parts thereof, namely, shelves and brackets sold as a unit, furniture shelves, and storage racks, wine racks, Household or kitchen utensils and containers, combs and sponges, brushes (except paint brushes), sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator pads for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use, cosmetic applicators, hair, nail and tooth brushes, household containers for cosmetics, glassware, porcelain and earthenware, Linen, bed linen, bath linen, household linen, towels, bath towels, beach towels, bed blankets, quilts, comforters, mattress pads, duvets, pillow cases, bedsheets, dish cloths, curtains, shower curtains, draperies, Women's, Men's and Children's clothing and footwear, namely, blouses, shirts, t-shirts, sweatshirts, pants, denim jeans, slacks, shorts, skirts, tunics, tank tops, dresses, jumpsuits, sweaters, leggings, jackets and coats, sleepwear, lingerie, socks, tights, one-piece bottoms and tops for sleep and play, footed pajamas, nightgowns, fashion headbands, hats

Lights, namely, ceiling lights, wall lights, reading lights; lamps for outdoor use; solar light fixtures, namely, outdoor solar powered lighting units and fixtures; Lamps; Lanterns for lighting; Lighting fixtures; Book lights

Cleaning sponges, sponges used for applying makeup; dish cloths; combs and sponges for household purposes; cosmetic brushes; toiletry sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator sponges for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use, cosmetic applicators, namely, brushes, wands, blenders, spatulas, spoolies, sponges; hair, nail and tooth brushes; household containers for cosmetics

Furniture; office furniture; bedroom furniture; outdoor furniture; chairs, desks, couches, outdoor couches, furniture tables, bookcases, filing cabinets; cabinets; school furniture; tables; picture and art frames; indoor blinds; indoor window shades; corkboards; inflatable furniture; magazine racks; mirrors; pillows; mattresses; shelving and component parts thereof, namely, shelves and brackets sold as a unit, furniture shelves, and storage racks; wine racks

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 16, 2025 NOAM
DIVISIONAL PROCESSING COMPLETE
Aug 8, 2025 DPCC
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 1, 2025 AITU
DIVISIONAL REQUEST RECEIVED
Dec 6, 2024 DRRR
PAPER RECEIVED AT TTAB
Dec 6, 2024 MAIL
EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Nov 24, 2024 ETOP
OPPOSITION INSTITUTED NO. 999999
Nov 22, 2024 OP.I
EXTENSION OF TIME TO OPPOSE RECEIVED
Jun 27, 2024 ETOF
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
May 28, 2024 NPUB
PUBLISHED FOR OPPOSITION
May 28, 2024 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
May 8, 2024 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 23, 2024 CNSA
EXAMINER'S AMENDMENT ENTERED
Apr 23, 2024 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Apr 23, 2024 GNEN
EXAMINERS AMENDMENT E-MAILED
Apr 23, 2024 GNEA
EXAMINERS AMENDMENT -WRITTEN
Apr 23, 2024 CNEA
TEAS/EMAIL CORRESPONDENCE ENTERED
Apr 18, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Apr 18, 2024 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Apr 18, 2024 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 22, 2024 GNRN
NON-FINAL ACTION E-MAILED
Jan 22, 2024 GNRT
NON-FINAL ACTION WRITTEN
Jan 22, 2024 CNRT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Dec 20, 2023 ASGN
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 20, 2023 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 19, 2023 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 19, 2023 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sep 19, 2023 GNRN
NON-FINAL ACTION E-MAILED
Sep 19, 2023 GNRT
NON-FINAL ACTION WRITTEN
Sep 19, 2023 CNRT
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Mar 13, 2023 RCSC
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Sep 12, 2022 GNS3
LETTER OF SUSPENSION E-MAILED
Sep 12, 2022 GNSL
SUSPENSION LETTER WRITTEN
Sep 12, 2022 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 9, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 8, 2022 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 8, 2022 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 8, 2022 GNRN
NON-FINAL ACTION E-MAILED
Mar 8, 2022 GNRT
NON-FINAL ACTION WRITTEN
Mar 8, 2022 CNRT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 7, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 7, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 7, 2022 REAP
ASSIGNED TO EXAMINER
Mar 4, 2022 DOCK
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Jan 28, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 28, 2022 TCCA
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Jan 28, 2022 COAR
NOTICE OF DESIGN SEARCH CODE E-MAILED
Sep 2, 2021 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sep 1, 2021 NWOS
NEW APPLICATION ENTERED
Jun 17, 2021 NWAP