AURA THEORY Trademark

Serial Number: 99335547

AURA THEORY is a trademark filed by New Theory Ventures, LLC on August 13, 2025. The trademark is classified under Class 3 (Cosmetics & Cleaning), Class 8 (Hand Tools), Class 11 (Environmental Control). The application is currently pending registration.

Trademark Classes

Class 3 - Cosmetics & Cleaning

Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring

Class 8 - Hand Tools

Hand tools and implements (hand-operated); cutlery; side arms; razors

Class 11 - Environmental Control

Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying

Owner Contact Info

New Theory Ventures, LLC (7 trademarks)

El Segundo, CA 90245

Entity Type: 16

Legal Representation

Attorney of Record

Patchen M. Haggerty

1,785 trademarks filed View all →

Correspondence Address

Patchen M. Haggerty Perkins Coie LLP

P.O. Box 2608

Seattle, WA 98111

United States

Trademark Details

Filing Date

August 13, 2025

Registration Date

Not Registered

Published for Opposition

January 27, 2026

Goods & Services

Curling irons; Hair straightening irons; Electric hand-held hair styling irons; Crimping irons; Electric hair crimper

Hair dryers; Handheld electric hair driers; Hair dryers incorporating brushes

Hair care preparations; Hair care lotions; Hair care creams; Hair shampoos and conditioners; Non-medicated preparations all for the care of skin, hair and scalp; Toiletry bags sold filled with non-medicated toiletry preparations, namely, shampoo, hair conditioner, hair gel, hair masks, hair mousse; Hair gel; Hair masks; Hair mousse; Heat protectant sprays for hair