ASPECT Trademark

Computer programs for embedding and detecting information in electronic signals, namely, digital data streams, and audio, video, audiovisual, and multimedia signals; Encoders for embedding and transporting auxiliary data and information streams in digital data streams, and audio, video, audiovisual, and multimedia signals; Decoders for recovering auxiliary data and information streams from digital data streams, and audio, video, audiovisual, and multimedia signals; Computer programs for use in the field of media for measuring audience size and ratings, for generating interactive television, for providing targeted advertising, for measuring public opinion, for media exposure measurement, for media market research, for generating market surveys, for media business research, for measuring media demographics, geographics, and psychographics, for measuring consumer behavior and consumer trends, and for related data collection, processing, and analysis for the foregoing; Computer programs for use in the media and entertainment industry for the purposes of aggregating and measuring viewership data and enabling targeted advertising, content personalization and interactive television features; Computer software and hardware for use in encoding, decoding, reading, and analyzing broadcast, television, video and audio signals, audio and video coding, content identification and analysis, and signal source identification and analysis; Computer software for data aggregation and management, namely, collecting, normalizing, indexing, enhancing, searching, monitoring, organizing, and analyzing data; Computer software for recognizing media content using digital watermarks

Collection of market research information; Market research by means of a computer database; Provision of market research information; Market research services, namely, providing audience data, viewership data, listener data, and proof of performance data to advertisers and media buyers relating to broadcast content; Conducting online business research, namely, providing searching, cataloging, and reporting services, for purposes of finding the global computer network locations of audio, video, and audiovisual content for owners and providers of the audio, video, and audiovisual content; Compiling and analyzing statistics for determining audience ratings of television programs; Media and entertainment industry market research services, namely, aggregating and measuring viewership data to enable targeted advertising, content personalization and interactive features for television programs; Business consulting services, namely, providing aggregation and analysis with respect to consumer behavior-based data to facilitate business decision-making and strategic planning for others

Digital watermarking services; Computer services, namely, consulting services in the fields of computer software, electronic communications and security of electronic communications and content, all for the purpose of managing, embedding and detecting media content; Design and development of computer software; Technical support services, namely, troubleshooting of computer software problems; Computer services, namely, electronic detection of copied content; Measuring television audience size and composition for others via electronic data collection; Providing use of on-line software tools for analyzing cross-platform data sets for audience identification and analysis and media planning; Software as a service (SAAS) services, namely, hosted software platforms for aggregating, visualizing, managing, analyzing, and reporting business intelligence data, namely, audience and viewership data; Computer software consultation services relating to the use and implementation of computer software for aggregation, visualization, management, and analysis of business intelligence data for the broadcast television industry; Software as a service (SAAS) services featuring software for recognizing media content using digital watermarks; Software as a service (SAAS) services featuring software for providing metrics based on requests to recognize media content using digital watermarks and the results of such recognitions