ASCENDA Trademark

Business administration of consumer loyalty programs; business administration of loyalty and incentive schemes; sales promotion through customer loyalty programs; providing customer loyalty programs used to promote the services of other businesses generally in the banking, financial and credit card industries; providing customer loyalty programs used to promote the retail services of other businesses; providing customer loyalty programmes used to promote the restaurant services of others; promoting the goods and services of others by means of discount card loyalty schemes; business administration of airline frequent flyer programs; business administration of frequent flyer programs that allow members to redeem miles for points or awards offered by other loyalty programs; business administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent flyer schemes; marketing advisory services

Application service provider (ASP) services, namely, hosting computer software applications of others; design, development and programming of computer software; software as a service (SaaS) services featuring software used to book travel, administer customer loyalty and incentive programs, and administer frequent flyer programs; platform as a service (PaaS) services featuring software used to book travel, administer customer loyalty and incentive programs, and administer frequent flyer programs; design and development of software in the field of mobile applications; technical consultancy relating to the application and use of computer software; user authentication services using single sign-on technology for online software applications; providing user authentication services using single sign-on technology for online software applications; customization of computer software; building and maintaining websites; creating and maintaining websites; creation and maintenance of websites; product development; software development; development of software; development of new products; database development services; software development services; database development services; database design and development; design and development of electronic database software

Provision of travel services from customer loyalty and frequent buyer schemes, namely, booking seats for travel, air travel and hired car transport; air and hired car transportation services provided in relation to a customer loyalty or frequent buyer scheme; provision of travel services from frequent flyer schemes, namely, air transportation; travel reservation services for airline frequent flyer programmes; air transportation services featuring a frequent flyer bonus program; air transportation services provided in relation to a frequent flyer scheme; travel booking and reservation services provided in relation to a frequent flyer scheme