ARTHUR FORD
LIVE

Serial Number

99663443

Owner

AF BRANDS (PTY) LTD

Attorney

Jeffrey A. Smith

Filing Date

Feb 20, 2026

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ARTHUR FORD Trademark

Serial Number: 99663443

ARTHUR FORD is a trademark filed by AF BRANDS (PTY) LTD on February 20, 2026. The trademark is classified under Class 25 (Clothing), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

AF BRANDS (PTY) LTD (4 trademarks)

12 Cherry Road
Pinetown 3600 , ZA

Entity Type: 99

Trademark Details

Filing Date

February 20, 2026

Registration Date

Not Registered

Published for Opposition

March 24, 2026

Goods & Services

Clothing, namely, t-shirts, collared shirts, short-sleeved shirts, golf shirts, long-sleeved shirts, jackets being clothing, coats, gloves being clothing, scarves, hooded sweatshirts, sweatshirts, sweatpants, pants, shorts, underwear, socks, skirts, skorts, raincoats, rainwear, jogging suits, swimwear; golf caps, knitted caps, buckets caps, caps being headwear, sports caps and hats; Shoes; Footwear; Headwear

Advertising services; Business management; Business management advisory services relating to franchising; Assistance in franchised commercial business management; Customer service management for others; Business organization consulting; Franchising, namely, consultation and assistance in business management, organization and promotion; Advice in the running of establishments as franchises; Business administration; Providing office functions; Arranging of contracts for the purchase and sale of goods and services, for others; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing incentive award programs for customers through issuance and processing of loyalty points for on-line purchase of a company's goods and services; Business advice relating to customer service management; On-line retail store services featuring cosmetics, perfumery, toiletry preparations, dentifrices, laundry, bleaching, cleaning and polishing preparations, and clothing, footwear and headwear; The bringing together, for the benefit of others, of cosmetics, perfumery, toiletry preparations, dentifrices, laundry, bleaching, cleaning and polishing preparations, and clothing, footwear and headwear, excluding the transport thereof, enabling customers to conveniently view and purchase those goods by means of on-line retail stores

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 19, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 24, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 24, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 18, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 26, 2026 CNSA
ASSIGNED TO EXAMINER
Feb 26, 2026 DOCK
APPLICATION FILING RECEIPT MAILED
Feb 20, 2026 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Feb 20, 2026 NWOS
NEW APPLICATION ENTERED
Feb 20, 2026 NWAP