TrademarkDir
ART OF ATTENTION
LIVE

Serial Number

86787411

Owner

ESSENTIAL PRACTICE, INC.

Attorney

Oliver Platz

First Use Date

Jul 20, 2007

Filing Date

Oct 14, 2015

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ART OF ATTENTION Trademark

Serial Number: 86787411 • Registration: 5011452

ART OF ATTENTION is a trademark filed by ESSENTIAL PRACTICE, INC. on October 14, 2015. The trademark is classified under Class 41 (Education & Entertainment). The application is currently registered and active.

Owner Contact Info

ESSENTIAL PRACTICE, INC. (2 trademarks)

SANTA FE, NM 87501

Entity Type: 03

ELENA BROWER (2 trademarks)

No. 9A
NEW YORK, NY 10075

Entity Type: 01

Trademark Details

Filing Date

October 14, 2015

Registration Date

August 2, 2016

First Use Anywhere

July 20, 2007

First Use in Commerce

July 20, 2007

Published for Opposition

May 17, 2016

Goods & Services

Yoga instruction; [ Entertainment in the nature of life performances featuring yoga; Entertainment services in the nature of live visual and audio performances by a yoga instructor; Educational services, namely, providing educational speakers in the field of yoga; ] Educational and entertainment services, namely, providing [ motivational and ] educational speakers in the field of self- and personal improvement via yoga; Leading others, namely, personal coaching services in the field of yoga

Filing History

NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Nov 19, 2025 NA89
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Nov 19, 2025 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Nov 19, 2025 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Nov 19, 2025 APRE
TEAS SECTION 8 & 9 RECEIVED
Aug 5, 2025 E89R
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Aug 2, 2025 REM2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 22, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 22, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 22, 2022 REAP
NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Dec 6, 2021 NA85
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Dec 6, 2021 C15A
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Dec 6, 2021 APRE
TEAS SECTION 8 & 15 RECEIVED
Sep 3, 2021 E815
COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Aug 2, 2021 REM1
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
May 26, 2021 ASGN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
May 13, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 13, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 13, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 13, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
May 13, 2021 COAR
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Apr 8, 2019 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Apr 8, 2019 COAR
REGISTERED-PRINCIPAL REGISTER
Aug 2, 2016 R.PR
PUBLISHED FOR OPPOSITION
May 17, 2016 PUBO
NOTICE OF PUBLICATION
Apr 27, 2016 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Apr 1, 2016 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Mar 16, 2016 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Mar 16, 2016 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Mar 16, 2016 TROA
NON-FINAL ACTION MAILED
Feb 5, 2016 CNRT
NON-FINAL ACTION WRITTEN
Feb 4, 2016 CNRT
ASSIGNED TO EXAMINER
Feb 4, 2016 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Oct 17, 2015 NWOS
NEW APPLICATION ENTERED
Oct 17, 2015 NWAP

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