AMERICAN FIRST FINANCE Trademark

Providing on-line non-downloadable computer software for financing services, namely, for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing temporary use of online non-downloadable software to retailers and consumers to arrange for and facilitate the financing of consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Platform as a service (PAAS) featuring computer software platforms for retailers and consumers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair; Providing a secure electronic online system featuring technology that allows retailers and consumers to access lease- purchase, lease-to-own, lease and rent-to-own financing services; software as a service (saas) services featuring computer software for retailers to provide consumers access to financing, leasing and payment options at a point of sale; Software as a service (SAAS) services featuring software for collecting, processing, analyzing and reporting financial information and data; Providing a web site featuring non-downloadable software for retailers and consumers for financing of goods and services; Financing services, namely, providing a consumer financing and leasing computer software platform for retailers to provide, process, analyze, facilitate, administer and manage financing, lease and lease-purchase transactions for consumer and durable goods, auto repair, health care, pet care, recreation, travel, and home repair

Financing services; Consumer lending services; Financing of purchases; Lease-purchase financing; Providing lease, lease-to-own, and rent-to-own financing services to merchants and consumers in the fields of consumer and durable goods, auto repair, health care goods and services, pet care goods and services, recreational goods, travel, and home repair; Financing services, namely, providing a consumer financing and leasing platform for retailers; Financing services, namely, processing financing applications, conducting risk analysis and providing approval or disapproval decisions at a point of sale; Financial transaction services, namely, providing secure commercial transactions and payment options; Financing services in the nature of lease and lease-to-own financing services provided via global communication networks, portable and wireless networks, and various platforms across multiple forms of media; Providing financial information; Financial research and information services; Providing a website featuring information in the field of financing