AMERICAN FAMILY REWARDS Trademark

Coupons, cards and other materials, and books containing coupons and cards, which entitle the holder to receive discounts on dining, hotel accommodations, travel, consumer merchandise and other leisure activities; and printed directories of businesses honoring such discounts

Consumer membership services, namely, providing information and arranging for discounts on dining, hotel accommodations, travel and other leisure activities, and consumer merchandise; promoting the goods and services of others through the distribution of coupon books, cards, directories and other materials which entitle the holder to receive discounts on dining, hotel accommodations, travel and other leisure activities and consumer merchandise; and by providing via computer on-line services a membership program entitling the participants to receive discounts on hotel accommodations, travel and other leisure activities, and consumer merchandise; and providing in connection therewith an on-line directory of information about the program and the participating businesses