AMERICAN BEAUTY
LIVE
Serial Number
73831248
Owner
HERSHEY FOODS CORPORATIONAttorney
Lisa A. IversonFirst Use Date
Sep 5, 1961
Filing Date
Oct 13, 1989
AMERICAN BEAUTY Trademark
Serial Number: 73831248 • Registration: 1642927
AMERICAN BEAUTY is a trademark filed by
HERSHEY FOODS CORPORATION
on October 13, 1989. The trademark is classified under Class 29 (Meats & Processed Foods), Class 30 (Staple Foods).
The application is currently registered and active.
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Lisa A. Iverson IVERSON IP
3642 N. Racine Ave
Chicago
IL 60613
United States
Trademark Details
Filing Date
October 13, 1989
Registration Date
April 30, 1991
First Use Anywhere
September 5, 1961
First Use in Commerce
September 5, 1961
Published for Opposition
September 4, 1990
Filing History
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 11, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sep 11, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2024 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sep 11, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2024 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sep 11, 2024 REAP
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 11, 2024 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sep 11, 2024 CHAN
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 11, 2024 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sep 11, 2024 COAR
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 28, 2024 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 28, 2024 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 28, 2024 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 28, 2024 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 28, 2024 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 28, 2024 REAP
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 25, 2023 ASCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Oct 25, 2023 ASCK
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 19, 2022 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Oct 19, 2022 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 19, 2022 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Oct 19, 2022 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 19, 2022 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Oct 19, 2022 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 19, 2022 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Oct 19, 2022 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 19, 2022 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Oct 19, 2022 COAR
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 12, 2021 NA89
NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Aug 12, 2021 NA89
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Aug 12, 2021 RNL3
REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Aug 12, 2021 RNL3
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 12, 2021 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Aug 12, 2021 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 12, 2021 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Aug 12, 2021 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 26, 2021 E89R
TEAS SECTION 8 & 9 RECEIVED
Apr 26, 2021 E89R
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 30, 2021 CHAN
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Mar 30, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 30, 2021 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 30, 2021 TCCA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 30, 2021 ARAA
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Mar 30, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 30, 2021 REAP
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Mar 30, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 30, 2021 COAR
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Mar 30, 2021 COAR
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 27, 2021 ASGN
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Jan 27, 2021 ASGN
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 30, 2020 REM2
COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Apr 30, 2020 REM2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 13, 2011 RNL2
REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
May 13, 2011 RNL2
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 13, 2011 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
May 13, 2011 89AG
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 13, 2011 APRE
CASE ASSIGNED TO POST REGISTRATION PARALEGAL
May 13, 2011 APRE
TEAS SECTION 8 & 9 RECEIVED
Apr 27, 2011 E89R
TEAS SECTION 8 & 9 RECEIVED
Apr 27, 2011 E89R
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2009 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Jan 12, 2009 TCCA
CASE FILE IN TICRS
Oct 19, 2007 CFIT
CASE FILE IN TICRS
Oct 19, 2007 CFIT
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 15, 2007 TCCA
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Mar 15, 2007 TCCA
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 25, 2001 RNL1
REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Jul 25, 2001 RNL1
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 25, 2001 89AG
REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Jul 25, 2001 89AG
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 30, 2001 89AF
REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Apr 30, 2001 89AF
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 26, 1997 C15A
REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Feb 26, 1997 C15A
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 18, 1996 815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 18, 1996 815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 14, 1996 815F
REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Nov 14, 1996 815F
REGISTERED-PRINCIPAL REGISTER
Apr 30, 1991 R.PR
REGISTERED-PRINCIPAL REGISTER
Apr 30, 1991 R.PR
PUBLISHED FOR OPPOSITION
Sep 4, 1990 PUBO
PUBLISHED FOR OPPOSITION
Sep 4, 1990 PUBO
NOTICE OF PUBLICATION
Aug 9, 1990 NPUB
NOTICE OF PUBLICATION
Aug 9, 1990 NPUB
NOTICE OF PUBLICATION
Aug 6, 1990 NPUB
NOTICE OF PUBLICATION
Aug 6, 1990 NPUB
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 11, 1990 CNSA
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 11, 1990 CNSA
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 16, 1990 CRFA
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 16, 1990 CRFA
NON-FINAL ACTION MAILED
Dec 26, 1989 CNRT
NON-FINAL ACTION MAILED
Dec 26, 1989 CNRT
ASSIGNED TO EXAMINER
Nov 17, 1989 DOCK
ASSIGNED TO EXAMINER
Nov 17, 1989 DOCK
