ALLTRUE
LIVE

Serial Number

90449424

Owner

RETENTION BRANDS AT LLC

Attorney

Holly Pranger

First Use Date

May 10, 2021

Filing Date

Jan 5, 2021

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ALLTRUE Trademark

Serial Number: 90449424 • Registration: 7960892

ALLTRUE is a trademark filed by RETENTION BRANDS AT LLC on January 5, 2021. The trademark is classified under Class 41 (Education & Entertainment), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

RETENTION BRANDS AT LLC (5 trademarks)

1320 PRINCETON ST., UNIT 206
SANTA MONICA, CA 90404

Entity Type: 16

Gramr, Inc. (6 trademarks)

Marina Del Rey, CA 90292

Entity Type: 03

Trademark Details

Filing Date

January 5, 2021

Registration Date

September 23, 2025

First Use Anywhere

May 10, 2021

First Use in Commerce

May 10, 2021

Published for Opposition

September 14, 2021

Goods & Services

Providing on-line non-downloadable digital publications in the nature of videos and images in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle via the Internet; Providing online newsletters in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle via e-mail; Entertainment services, namely, providing online non-downloadable videos, images, messages, and articles in the field of mindful, sustainable, environmentally conscious, ethical, and healthy goods and lifestyle; Providing recognition and incentives by the way of awards to demonstrate excellence in the provision of exceptional products and services

Subscription services, namely, on-line retail store services featuring subscription boxes filled with personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Promoting the goods of others through the distribution of boxes and packages filled with assorted items; Consumer membership program services, namely, membership club services providing discounts and processing rebates for the goods of others; Online retail store services in the fields of personal products, fashion products, home and office products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Online retail and wholesale store services featuring a wide variety of consumer goods of others, namely, personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; On-line retail gift shops; Promoting the goods of others; Promoting public awareness of mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle choices, practices and purchasing; Customer loyalty services for commercial, promotional and/or advertising purposes featuring rewards, points, coupons, discounts, and exclusive shopping; Promoting the sale of goods of others by means of incentive award programs for recognizing exceptional brands, products and services; Consumer membership program services, namely, administration of a consumer membership program for enabling participants to receive product samples and discounts in the field of personal products, fashion products, home and office products, travel products, technology products, fitness products and food products that promote a mindful, sustainable, environmentally conscious, ethical, and healthy lifestyle; Buying club services, namely, a personal care products, fashion products, home and office furnishing, décor and organization products, travel products, technology products, fitness products and food products club featuring arranging periodic shipment to club members; Administration of a consumer discount program enabling participants to obtain discounts on goods and services, discounted shipping, expedited shipping and special access to sales events

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Sep 23, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Sep 23, 2025 R.PR
NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sep 3, 2025 SUNA
ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sep 2, 2025 CNPR
EXAMINER'S AMENDMENT ENTERED
Sep 2, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Sep 2, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Sep 2, 2025 GNEA
SU-EXAMINER'S AMENDMENT WRITTEN
Sep 2, 2025 SNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jul 7, 2025 GNRN
NON-FINAL ACTION E-MAILED
Jul 7, 2025 GNRT
SU - NON-FINAL ACTION - WRITTEN
Jul 7, 2025 CNRT
DATA MODIFICATION COMPLETED
Dec 13, 2024 DMCC
ASSIGNED TO LIE
Dec 13, 2024 ALIE
STATEMENT OF USE PROCESSING COMPLETE
Dec 12, 2024 SUPC
USE AMENDMENT FILED
Oct 3, 2024 IUAF
TEAS STATEMENT OF USE RECEIVED
Oct 3, 2024 EISU
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 3, 2024 EXRA
SOU EXTENSION 5 GRANTED
May 2, 2024 EX5G
SOU EXTENSION 5 FILED
May 2, 2024 EXT5
SOU TEAS EXTENSION RECEIVED
May 2, 2024 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 8, 2023 EXRA
SOU EXTENSION 4 GRANTED
Nov 7, 2023 EX4G
SOU EXTENSION 4 FILED
Nov 2, 2023 EXT4
SOU TEAS EXTENSION RECEIVED
Nov 2, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
May 11, 2023 EXRA
SOU EXTENSION 3 GRANTED
May 9, 2023 EX3G
SOU EXTENSION 3 FILED
May 9, 2023 EXT3
SOU TEAS EXTENSION RECEIVED
May 9, 2023 EEXT
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Nov 23, 2022 EXRA
SOU EXTENSION 2 GRANTED
Nov 22, 2022 EX2G
SOU EXTENSION 2 FILED
Nov 9, 2022 EXT2
SOU TEAS EXTENSION RECEIVED
Nov 9, 2022 EEXT
AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Oct 5, 2022 ASGN
NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Sep 1, 2022 EXRA
SOU EXTENSION 1 GRANTED
Aug 31, 2022 EX1G
CASE ASSIGNED TO INTENT TO USE PARALEGAL
Aug 16, 2022 AITU
NOTICE OF REVIVAL - E-MAILED
Jul 29, 2022 NREV
SOU EXTENSION RECEIVED WITH TEAS PETITION
Jul 28, 2022 TPEX
PETITION TO REVIVE-GRANTED
Jul 28, 2022 PETG
TEAS PETITION TO REVIVE RECEIVED
Jul 28, 2022 PROA
ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Jun 13, 2022 MAB6
ABANDONMENT - NO USE STATEMENT FILED
Jun 13, 2022 ABN6
SOU EXTENSION 1 FILED
May 9, 2022 EXT1
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Nov 9, 2021 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sep 14, 2021 NPUB
PUBLISHED FOR OPPOSITION
Sep 14, 2021 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Aug 26, 2021 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Aug 6, 2021 CNSA
EXAMINER'S AMENDMENT ENTERED
Aug 5, 2021 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Aug 5, 2021 GNEN
EXAMINERS AMENDMENT E-MAILED
Aug 5, 2021 GNEA
EXAMINERS AMENDMENT -WRITTEN
Aug 5, 2021 CNEA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 21, 2021 GNRN
NON-FINAL ACTION E-MAILED
Jun 21, 2021 GNRT
NON-FINAL ACTION WRITTEN
Jun 21, 2021 CNRT
ASSIGNED TO EXAMINER
Jun 16, 2021 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 5, 2021 NWOS
NEW APPLICATION ENTERED
Jan 8, 2021 NWAP