ALLIANCE
LIVE

Serial Number

98889163

Owner

JAMES HARDIE TECHNOLOGY LIMITED

Attorney

Charlene A. Azema

First Use Date

Oct 6, 2014

Filing Date

Dec 6, 2024

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ALLIANCE Trademark

Serial Number: 98889163 • Registration: 8082779

ALLIANCE is a trademark filed by JAMES HARDIE TECHNOLOGY LIMITED on December 6, 2024. The trademark is classified under Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

JAMES HARDIE TECHNOLOGY LIMITED (186 trademarks)

EUROPA HOUSE, SECOND FLOOR
DUBLIN 2 , IE

Entity Type: 03

Trademark Details

Filing Date

December 6, 2024

Registration Date

December 30, 2025

First Use Anywhere

October 6, 2014

First Use in Commerce

October 6, 2014

Published for Opposition

November 11, 2025

Goods & Services

Advertising, marketing and promotion services for contractors and builders; business consultation related to providing advertising, marketing and promotion services for contractors and builders; business consultation related to providing member businesses with information on marketing, business developments in the nature of business growth, and sales generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; conducting customer incentive award program to promote excellent service and performance in the fields of contracting, home and commercial construction, and installation of building materials by the distribution of rewards points; conducting customer incentive award programs to promote the sale of building and construction materials; incentive award programs to promote the sale of services of others; membership club services, namely, providing member businesses with information on marketing, business developments in the nature of business growth, and sales generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; verifying the credentials of contractors, construction companies, and installers for business purposes; providing cooperative advertising and marketing services for suppliers and distributors of building products, for contractor services, and for home and commercial construction services; promoting the sale of building and construction products, contractor services, and home and commercial construction services through the distribution of online and printed promotional materials of others, by providing hypertext links to the websites of others, namely, of dealers, suppliers, distributors, and contractors, by preparation of custom advertisements and custom promotional products for others in the nature of branded apparel, and by providing sales promotion consultation to others; providing online trade directory services featuring advertisements and marketing information for use by dealers, suppliers, distributors and installers of building and construction products

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
Dec 30, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
Dec 30, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Nov 11, 2025 NPUB
PUBLISHED FOR OPPOSITION
Nov 11, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Nov 5, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Oct 8, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Oct 7, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Oct 7, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Oct 7, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Oct 7, 2025 CNEA
USE AMENDMENT ACCEPTED
Sep 30, 2025 IUAA
AMENDMENT TO USE PROCESSING COMPLETE
Sep 5, 2025 AUPC
USE AMENDMENT FILED
Sep 5, 2025 IUAF
TEAS AMENDMENT OF USE RECEIVED
Sep 5, 2025 EAAU
TEAS/EMAIL CORRESPONDENCE ENTERED
Sep 4, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Sep 4, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sep 4, 2025 TROA
APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
May 14, 2025 XELG
APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
May 14, 2025 XELR
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 4, 2025 GNRN
NON-FINAL ACTION E-MAILED
Mar 4, 2025 GNRT
NON-FINAL ACTION WRITTEN
Mar 4, 2025 CNRT
ASSIGNED TO EXAMINER
Feb 26, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Dec 6, 2024 NWOS
NEW APPLICATION ENTERED
Dec 6, 2024 NWAP