AIVELLA Trademark

Providing healthcare consumer engagement and behavior change programs, namely, providing incentive award programs for federal and state-based Medicaid and Medicare health insurance plans and plan members primarily through the distribution of prepaid stored value cards issued by others to encourage plan members to complete recommended health-related activities

Providing business marketing services by means of health care patient and insured plan member engagement and health action programs, namely, providing omnichannel communication programs for federal and state-based Medicare and Medicaid health insurance plans, and private health insurance plans and health care providers, to motivate members and patients to complete recommended health actions and assess health risks; predictive modeling for health insurers and health care providers, namely, using analytic and statistic models for the understanding and predicting of patient actions for health insurers and health care providers.

Providing temporary use of non-downloadable software applications in the field of health care for facilitating and tracking outreach and reporting results of engagement programs, namely, software for transmitting and tracking omnichannel communication programs offered by health plans and providers to their members to encourage health action and assess health risks; technology services in the field of human behavior modification, namely, platform as a service (PAAS) featuring computer software platforms for entering and listing desired human behaviors, tracking, recording and monitoring compliance with desired human behaviors, and issuing rewards or incentives for modification of human behaviors in compliance with desired behaviors.