AFP AD FRAUD PROTECTION Trademark

Digital advertisement targeting and optimization, website visitor identification and targeting marketing services; marketing services, namely, user conversion analysis services and user conversion optimization services; business monitoring and consulting services, namely, website analytic services to provide strategy and insight for the understanding and predicting of consumers, businesses, and market trends and actions; Business monitoring services, namely, inbound website traffic analytic services to provide details about user click traffic or visits to the web site; Inbound website lead generation services, namely, tracking and scoring potential customer leads generated from inbound website traffic and digital advertisements; Business monitoring services, namely, inbound website traffic monitoring services to provide details about user click traffic or visits to the web site, namely, identifying and reporting website traffic by internet protocol address, location and other digital identifier; Inbound internet protocol address correlation services for business purposes, namely, identifying, tracking, reporting, differentiating and correlating internet protocol addresses accessing a website with existing or potential customers and undesired website traffic; Marketing services, namely, displaying and reporting metrics as it relates to fraudulent clicks originated from search engines where ads are displayed for the purpose of generating inbound traffic; Marketing services, namely, internet protocol address exclusion and filtering services generated from paid search, search-engine-optimization, social media and any other means delivered to drive traffic

website design services, search engine optimization services, search engine map location optimization services; Computer security services, namely, internet protocol address exclusion and filtering services, namely, blocking website access to selected internet protocol addresses, blocking selected internet protocol addresses from accessing websites through digital advertisements, and identifying and blocking customer leads generated from selected internet protocol addresses; Website traffic segregation services for computer security purposes, namely, identifying and excluding high bounce rate website traffic, time-limited website traffic, and low page view website traffic; Computer security services for competitor tracking purposes, namely, identifying, reporting and excluding website traffic emanating from competitors, competitors' internet protocol address, automated and malicious applications, and undesired sources