AETNA FORWARD
LIVE

Serial Number

50091386

Owner

Aetna Inc.

Attorney

Erich G. Rhynhart

Filing Date

Sep 4, 2026

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AETNA FORWARD Trademark

Serial Number: 50091386

AETNA FORWARD is a trademark filed by Aetna Inc. on September 4, 2026. The trademark is classified under Class 9 (Computers & Electronics), Class 36 (Insurance & Financial), Class 42 (Computer & Scientific), Class 44 (Medical Services), Class 45 (Legal & Security Services), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Aetna Inc. (9 trademarks)

151 Farmington Avenue
Hartford, CT 06105

Entity Type: 03

Trademark Details

Filing Date

September 4, 2026

Registration Date

Not Registered

Goods & Services

Insurance administration and underwriting of medical, hospital and related health care services and benefit programs that do not require prior authorizations; Insurance services in the form of insurance verification services, namely, verifying Medicaid, Medicare, and commercial insurance eligibility status and related information for others; Providing insurance and insurance reimbursement information; Insurance and financial services pertaining to submission of medical claims, and handling of assignment of benefits, namely, medical insurance claims administrative services, financial administration of medical and pharmaceutical reimbursement collection for patients from private and public sources, financial administration of pharmaceutical reimbursement collection programs for others, administration of employee pharmaceutical benefits concerning insurance and finance; Claims processing of pharmaceutical insurance benefits, namely, processing and administering individual prescription claims history, benefit amounts, accumulations for deductibles and out-of-pocket expenses and expense summaries; Healthcare benefit management services, namely, insurance claims processing for healthcare benefits in the nature of verification and processing of consumer healthcare benefits and prior authorization requests

Downloadable computer software and downloadable software applications for gathering and sharing individual biometric data, health data, and environmental data from personal emergency response systems, medical and health monitors, sensors, pendants, or wearable activity trackers; Downloadable mobile application for delivery of medical and physiological data and clinical decision support to healthcare organizations, healthcare providers, and healthcare professionals; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share prescription information; Downloadable software application that enables the provision of health, wellness, health care and medical services, namely, software for providing health, wellness, healthcare and medical information; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Downloadable software application for pharmacy benefit management services, namely, software for analysis, management and review of prescription data and for accessing, reading, and tracking medication, pharmaceutical insurance claims, and pharmaceutical insurance coverage; Downloadable software for providing consumers tools to manage their health care, access to medical insurance claims and benefits services and to consumer support services, and for use in locating and communicating with health care professionals; Downloadable software that enables health insurance members to navigate health benefits and access health care concierge services; Downloadable software that enables users to connect to and access services from third party health care and wellness providers; Downloadable software for providing, achieving, and maintaining HIPAA (Health Insurance Portability and Accountability Act), health insurance and financial regulation, and Medicaid and Medicare compliance for businesses; Downloadable software for automating, integrating, and optimizing clinical and administrative processes within electronic medical record (EMR) systems; Downloadable software for automating healthcare prior authorization workflows and processing medical insurance authorization requests

Providing online non-downloadable software that enables the provision of health, wellness, health care and medical services, namely, online non-downloadable software for providing health, wellness, healthcare, and medical information; Providing temporary use of online non-downloadable computer software to health care providers for patient evaluation, care coordination, and care management; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Providing temporary use of non-downloadable software for processing insurance claims; Providing temporary use of non-downloadable software for database management in the field of insurance; Providing temporary use of non-downloadable software for integrating medical claims data with supplemental insurance enrollment data, identifying potentially eligible insurance claims based on predetermined claim criteria, notifying insureds of potential benefit eligibility, facilitating submission of insurance claims, and administering insurance claims; Providing temporary use of a non-downloadable web application for analyzing medical insurance claims data and medical records corresponding with insurance claims; Software as a service (SAAS) services featuring software for insurance claims information, assessment, management, and billing, claims payment, data analytics, policy administration management, customer relationship management (CRM) and agency management in the field of insurance; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care, insurance, prescription, pharmacy, and medical information; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share pharmaceutical and prescription information; Non-downloadable software for customer relationship management; Providing temporary use of online non-downloadable software that allows users to access insurance claim histories, to submit claims, to find insurance network healthcare providers and pharmacies, to communicate with healthcare providers, to translate medical and pharmacy terms, to manage electronic data on healthcare services and health insurance, to obtain information in the fields of health, healthcare, insurance and wellness, and to access health data files; Providing temporary use of on-line non-downloadable software for tracking, reporting, reviewing and sharing health care data analytics; Platform as a service (PAAS) featuring computer software platforms for compliance automation, claims auditing, and regulatory reporting; Providing temporary use of online non-downloadable computer software for tracking regulatory changes, auditing health insurance claims, and generating compliance reports; Providing temporary use of online non-downloadable software to assist healthcare providers by facilitating data exchange between healthcare providers and patients; Providing on-line non-downloadable software for allowing users to request, aggregate, store, and transmit their medical records and health-related information; Non-downloadable software that enables health insurance members to navigate health benefits and access health care concierge services; Non-downloadable software that enables users to connect to and access services from third party health care and wellness providers; Providing on-line non-downloadable software for providing, achieving, and maintaining HIPAA (Health Insurance Portability and Accountability Act), health insurance and financial regulation, and Medicaid and Medicare compliance for businesses; Providing on-line non-downloadable software for analyzing, processing, editing, reviewing and auditing data in the fields of health care, insurance, and revenue management for health care providers; Software as a service (SAAS) services featuring software for automating healthcare prior authorization workflows and processing medical insurance authorization requests; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for automating healthcare prior authorization submissions and processing pharmacy benefit authorization requests

Regulatory compliance consulting in the field of insurance claims; Providing care coordination services to healthcare providers and patients for coordinating healthcare services; providing a website featuring information on care coordination, home safety for persons with disabilities and older individuals, geriatric care management in the nature of the coordination of necessary services and personal care for older individuals, post-discharge care services, and non-medical in-home personal care services; home safety consulting in the field of disability access, fall prevention, and independent living; geriatric care management services, namely, coordination of medical services, social services, and personal care for older individuals; providing non-medical in-home personal care services post-discharge; specialty care management services, namely, providing case management services in the nature of coordinating medical care for persons with medical conditions requiring specialized care; post-discharge care management services.

Business administration of patient insurance reimbursement programs; Health care utilization and review services, namely, verification of health benefits, prior authorization and health care review services; Administering healthcare management programs, namely, cost management and consultation for the healthcare and prescription drug benefit plans of others

Health care services, namely, providing wellness and disease management programs; personal health assessments, namely, personal assessments of health risk, fitness, nutrition and lifestyle; providing health and medical information, including, information regarding medications and medication management counseling services; managed health care services, including, health and wellness counseling services; health care services, namely, disease care management services; providing health care information in the field of health and wellness, and disease management; medical care services; nursing services; medical care services, including, providing personalized and customized health and wellness assessment, health care, disease management, medical treatment and wellness plans and programs; medical care services, including, evaluating and monitoring a patient's condition; providing medical information, including, providing information on healthcare, health and wellness programs, medications, and medical symptoms, conditions, procedures, and services; providing online health care and health advice services; care management solutions for patients discharged from hospitals or nursing facilities, namely, managed health care services; post-discharge medical and health care services; home healthcare services

Filing History

NEW APPLICATION ENTERED
Sep 4, 2026 NWAP
APPLICATION FILING RECEIPT MAILED
Sep 4, 2026 MAFR