ADVOCAT Trademark

Visually and/or machine readable data carriers, for entering bonus and premium transactions, in particular credit cards and cheque cards containing machine readable identification data and/or information, magnetic encoded gift cards, key cards, charge cards and chip cards in the nature of blank smart cards, all the aforesaid data carriers with integrated payment and telecommunications functions; data reading apparatus for reading the aforesaid data media, namely, computers, chip card readers, smart card readers, card readers for magnetically encoded cards, card readers integrated in cash registers; computer software for managing customer loyalty programmes in the nature of incentive schemes, in particular for bonus and reward schemes, for electronic commerce applications, for online advertising and online sales, advertising programmes and information programmes

Monetary affairs including monetary affairs in the field of customer loyalty systems, namely, providing cash, loyalty coupons and vouchers and other rebates and discounts for permanent and regular customers; issuing of data carriers in the nature of payment cards and tokens of value for entering bonus and reward transactions; issuance of tokens of value, namely, issuing coupons and vouchers on the Internet; issuance of tokens of value, namely, issuing coupons, trading stamps, customer loyalty cards with payment functions for the purchase of goods and services; issuing of customer loyalty cards for bonus programs with payment and credit card functions, issuing of coupons; payment processing services, namely, electronic financial transaction processing for members of customer loyalty and reward programmes, electronic funds transfer, electronic cash transactions, electronic debit transactions; credit card, debit card and stored value card transaction processing services; issuing of data carriers for customer loyalty and reward programmes, namely, issuing stored value cards, debit cards, and credit cards for entering bonus and premium transactions in the field of customer loyalty programs

Advertising services; merchandising in the nature of sales promotion, loyalty, incentive and bonus program services, in particular in the field of bonus and reward schemes, namely, the issuance of loyalty cards and online vouchers, arranging and conducting incentive reward programs to promote the sale of sporting and lifestyle apparel, footwear, and headgear; marketing services, in particular the establishing of, and support for customer loyalty programmes for promoting customer loyalty towards a business, including comprehensive sectoral and company bonus and reward schemes, customer loyalty marketing, arranging and issuing goods and/or services premiums of all kinds; providing information in the field of marketing, namely, online information on marketing, bonus, advertising and/or reward schemes via the Internet and via print media; writing of publicity texts, namely, online publications in the field of marketing, marketing research, customer loyalty programmes, including bonus, incentive and reward schemes, advertising programmes; distribution of advertising, marketing and promotional material; outdoor advertising; banner advertising; computerized business promotion in the nature of promotion of business opportunities via the Internet; direct marketing; e-mail direct marketing; retail store services in the fields of clothing, clothing accessories, footwear, headgear, bags, sport equipment, sporting articles, cosmetic products and glasses and parts thereof; marketing, promotional and advertising services; online advertising; product marketing; demonstration of goods