ADVANTAGE
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ADVANTAGE Trademark

Serial Number: 88349888 • Registration: 7781424

ADVANTAGE is a trademark filed by The Advantage Group International, Inc. on March 21, 2019. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 16 (Paper Goods), Class 35 (Advertising & Business). The application is currently registered and active.

Owner Contact Info

The Advantage Group International, Inc. (6 trademarks)

20 Toronto Street
Toronto, Ontario M5C2B8 , CA

Entity Type: 03

Trademark Details

Filing Date

March 21, 2019

Registration Date

May 6, 2025

Published for Opposition

March 18, 2025

Goods & Services

Publishing services, namely, publication of reports and case studies; educational services, namely, conducting insights-based presentations and providing in-person educational forums in the field of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment matters

Downloadable electronic publications, namely, reports and case studies in the field of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment matters

Providing an on-line educational forum in the fields of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment matters

Publications, namely, printed reports and printed case studies featuring market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment matters

Conducting benchmarking surveys in the nature of business research and surveys to measure quality, efficiencies, strengths, and weaknesses of strategic alignment, people, employees, category development, consumer marketing, trade marketing, supply chain and customer service; Business survey research services, namely, conducting benchmarking surveys in the nature of business research and surveys using unique business methodologies to measure efficiencies of supply chain relationships between retailers and suppliers and between other organizations, namely, all forms of suppliers and retailers in the fields of cosmetics, beauty aids, food and beverages, personal and home care, supermarkets, grocery markets and pharmaceuticals and presentation of the results of those surveys, and advising on strategies to improve the supply chain relationships between retailers and suppliers; Business survey research services, namely, conducting benchmarking services in the nature of business research and surveys to measure quality, efficiencies, strengths and weaknesses of organizations; Preparation and presentation of surveys and advising on strategies to improve the executive, managerial and operational relationships between organizations; Conducting business research by conducting online quantitative surveys and qualitative telephone interviews and analysis of such research for third parties; Market research and analysis services; Conducting insights-based presentations and educational forums in person and online

Filing History

NOTICE OF REGISTRATION CONFIRMATION EMAILED
May 6, 2025 NRCC
REGISTERED-PRINCIPAL REGISTER
May 6, 2025 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 18, 2025 NPUB
PUBLISHED FOR OPPOSITION
Mar 18, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 12, 2025 NONP
LAW OFFICE PUBLICATION REVIEW COMPLETED
Feb 27, 2025 PREV
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 27, 2025 CNSA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 27, 2025 CHAN
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 27, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 27, 2025 CRFA
ASSIGNED TO LIE
Feb 27, 2025 ALIE
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Feb 19, 2025 ERSI
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Jan 8, 2025 GNS2
INQUIRY TO SUSPENSION E-MAILED
Jan 8, 2025 GNSI
SUSPENSION INQUIRY WRITTEN
Jan 8, 2025 CNSI
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
May 29, 2024 GNS3
LETTER OF SUSPENSION E-MAILED
May 29, 2024 GNSL
SUSPENSION LETTER WRITTEN
May 29, 2024 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
May 28, 2024 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
May 28, 2024 CRFA
NOTICE OF REVIVAL - E-MAILED
Aug 7, 2023 NREV
PETITION GRANTED - RESPONSE RECEIVED
Aug 7, 2023 PGRR
ASSIGNED TO PETITION STAFF
Aug 4, 2023 APET
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jul 20, 2023 TROA
TEAS REQUEST FOR REINSTATEMENT
Jun 30, 2023 ERRS
ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND
May 23, 2023 MAB2
ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
May 23, 2023 MAB2
ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
May 23, 2023 ABN2
TEAS CHANGE OF CORRESPONDENCE RECEIVED
May 15, 2023 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
May 15, 2023 ECDR
TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
May 15, 2023 EWAF
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
May 15, 2023 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
May 15, 2023 REAP
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
May 5, 2023 ERSI
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Feb 6, 2023 GNS2
INQUIRY TO SUSPENSION E-MAILED
Feb 6, 2023 GNSI
SUSPENSION INQUIRY WRITTEN
Feb 6, 2023 CNSI
ASSIGNED TO EXAMINER
Aug 17, 2022 DOCK
REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Aug 9, 2022 RCSC
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Feb 9, 2022 GNS3
LETTER OF SUSPENSION E-MAILED
Feb 9, 2022 GNSL
SUSPENSION LETTER WRITTEN
Feb 9, 2022 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 9, 2022 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 9, 2022 CRFA
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Feb 3, 2022 ERSI
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Aug 8, 2021 GNS2
INQUIRY TO SUSPENSION E-MAILED
Aug 8, 2021 GNSI
SUSPENSION INQUIRY WRITTEN
Aug 8, 2021 CNSI
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Feb 8, 2021 GNS3
LETTER OF SUSPENSION E-MAILED
Feb 8, 2021 GNSL
SUSPENSION LETTER WRITTEN
Feb 8, 2021 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 5, 2021 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 5, 2021 CRFA
APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Feb 4, 2021 CHAN
TEAS CHANGE OF CORRESPONDENCE RECEIVED
Feb 4, 2021 TCCA
TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Feb 4, 2021 ECDR
ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Feb 4, 2021 ARAA
TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Feb 4, 2021 REAP
TEAS CHANGE OF OWNER ADDRESS RECEIVED
Feb 4, 2021 COAR
TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Feb 4, 2021 ERSI
NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Aug 5, 2020 GNS2
INQUIRY TO SUSPENSION E-MAILED
Aug 5, 2020 GNSI
SUSPENSION INQUIRY WRITTEN
Aug 5, 2020 CNSI
SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Jul 23, 2020 RCCK
ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Apr 15, 2020 ASCK
NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Jan 6, 2020 GNS3
LETTER OF SUSPENSION E-MAILED
Jan 6, 2020 GNSL
SUSPENSION LETTER WRITTEN
Jan 6, 2020 CNSL
TEAS/EMAIL CORRESPONDENCE ENTERED
Dec 19, 2019 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Dec 19, 2019 CRFA
ASSIGNED TO LIE
Dec 13, 2019 ALIE
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Dec 3, 2019 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jun 4, 2019 GNRN
NON-FINAL ACTION E-MAILED
Jun 4, 2019 GNRT
NON-FINAL ACTION WRITTEN
Jun 4, 2019 CNRT
ASSIGNED TO EXAMINER
Jun 3, 2019 DOCK
NOTICE OF DESIGN SEARCH CODE E-MAILED
Apr 9, 2019 MDSC
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Apr 8, 2019 NWOS
NEW APPLICATION ENTERED
Mar 25, 2019 NWAP