Serial Number
85982875
Owner
VIANT TECHNOLOGY LLCAttorney
Susan M. NatlandFirst Use Date
Nov 30, 2012
Filing Date
Apr 25, 2013
ADTRICITY Trademark
Serial Number: 85982875 • Registration: 4760836
Trademark Classes
Owner Contact Info
Legal Representation
Correspondence Address
Susan M. Natland Baker & Hostetler LLP
600 Anton Boulevard Suite 900
Costa Mesa, CA 92626-7221
United States
Trademark Details
Filing Date
April 25, 2013
Registration Date
June 23, 2015
First Use Anywhere
November 30, 2012
First Use in Commerce
January 12, 2013
Published for Opposition
September 24, 2013
Goods & Services
Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, [ including but not limited to, televisions; ] evaluate potential advertising placements for others; [ collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; ] provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications
Providing a non-downloadable software platform [ and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) ] that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification [ and quality metrics ] related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions
