ADDICTIVE ANALYTICS Trademark

Computer software for use in analytics, forecasting and modelling for marketing and business, namely, strategy, research and planning; computer software for analysis of marketing and business data, forecasting, analytics and modelling, customer profiling and segmentation, customer relationship management, marketing campaign management, measurement of marketing, advertising and business effectiveness and performance and reporting thereon, risk profiling and analysis; computer software for compiling, conversion, cleaning, formatting, merging, de-duplication, purging, updating, administering and storage of data in computer databases; computer software for database management and data processing and manipulation, data warehousing, data-driven marketing, data mining and analytics

Marketing and business services, namely, strategy, research and planning services; analysis of marketing and business data; market research services in the nature of economic, market and demand forecasting and forecasting for marketing, operations, human resources, finance and risk departments; business analysis and modelling services; marketing services in the nature of customer profiling and segmentation using purchasing, usage, behavioural and demographic information; customer relationship management; marketing campaign management; marketing analysis services in the nature of measurement of marketing, advertising and business effectiveness and performance and reporting thereon; business risk profiling and analysis therefor; database management in the nature of compiling, conversion, formatting, merging, de-duplication, purging, updating, administering  of data in computer databases; database management, namely, detecting, correcting, and removing data that is incorrect, out-of-date, redundant, incomplete, or formatted incorrectly; database management, namely, data validations and normalization; computerised database management and data processing; database management in the nature of input of data to, output of data from and sorting of data within computer databases; generating business and commercial reports using data in computer databases; data-driven marketing; business data analysis services; consultancy, information, analytical and advisory services in this class relating to the aforesaid services; none of the aforesaid services relating to the oil, gas and petrochemicals industry

Development of computer software; development of computer software for marketing and business, namely, strategy, research and planning; development of computer software for analysis of marketing and business data, forecasting, analytics and modelling, customer profiling and segmentation, customer relationship management, marketing campaign management, measurement of marketing, advertising and business effectiveness and performance and reporting thereon, risk profiling and analysis; development of computer software for compiling, conversion, cleaning, formatting, merging, de-duplication, purging, updating, administering and storage of data in computer databases; development of computer software for database management and data processing and manipulation, data warehousing, data-driven marketing, data mining and analytics; consulting, research, design, and advisory services in relation to computer software, computer databases and data warehouses; installation, maintenance and repair of computer software, computer databases and data warehouses; data mining; software as a service featuring computer software for database management and data processing and manipulation, data warehousing, data-driven marketing, data mining and analytics; storage of data in computer databases; data warehousing