ACTION PLAYBOOK
LIVE

Serial Number

99352048

Owner

Better Collective USA

Attorney

Kristen Ruisi

Filing Date

Aug 22, 2025

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ACTION PLAYBOOK Trademark

Serial Number: 99352048

ACTION PLAYBOOK is a trademark filed by Better Collective USA on August 22, 2025. The trademark is classified under Class 9 (Computers & Electronics), Class 38 (Telecommunications), Class 41 (Education & Entertainment), Class 42 (Computer & Scientific), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Better Collective USA (6 trademarks)

61 W 23rd St
New York, NY 10010

Entity Type: 03

Trademark Details

Filing Date

August 22, 2025

Registration Date

Not Registered

Published for Opposition

March 17, 2026

Goods & Services

Information transmission via electronic communications networks; Transmission and delivery of videos, pictures, images, text, photos and information via the Internet; Transmission and distribution of data or audio visual images via a global computer network or the internet; Transmission of sound, video and information

Downloadable software for tracking bets placed across multiple sports betting providers, importing bet slips and tickets from sports betting providers, and analyzing bets placed in the field of sports; Downloadable software for use in research, evaluation, collection, calculation, and real-time monitoring of individual player and user performance statistics, predicting future player and user performances, customizing lineups and building predictive outcome models from statistical databases, and securing personalized recommendations and advice, all in the fields of fantasy sports and online gaming; Downloadable software for receiving and viewing live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Downloadable software for viewing live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports

Providing sports information; Providing sports news; Providing sports information by means of an Internet website portal; Providing sports information via a website; Providing sports news and information in the field of sports statistics; Providing news and information in the field of sports; Providing entertainment news and information specifically in the field of sports and sports statistics via a website; Providing sports news and information in the field of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Providing a website featuring information relating to the sport of football, basketball, baseball, horse racing, tennis, boxing, mixed martial arts, soccer, cricket, rugby, hockey, golf, car racing, sporting competitions and esports; Analyzing competitive sports scores and data for others for entertainment purposes; Providing information in the field of sports statistics via a data feed; Rating sports players and sports teams by assigning a numeric measure; Providing an Internet sports news portal featuring links to sports news stories and articles in the field of sports; Providing sports information via social media mobile applications; Providing sports information via social media websites

Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising, marketing and promotion services; Dissemination of advertising for others via an on-line communications network on the internet; Dissemination of advertising for others via the Internet; Dissemination of advertising matter; On-line promotion of computer networks and websites; Online advertising and promotional services; Provision of space on websites for advertising goods and services

Software as a service (SAAS) services featuring software for generating content for use in fantasy sports and sports betting, that enables users to evaluate player performance statistics and monitor real-time player and location variables to predict future outcomes; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live betting odds, betting trends, betting analytics, betting strategies, pick tracking and betting recommendations in the field of sports; Software as a service (SAAS) services featuring software for use in sports betting, namely, software featuring live updates in the field of sports, namely, scores, statistics, injury reports, news alerts and weather alerts; Software as a service (SAAS) services featuring software for alerts for the purpose of sports betting, namely, notifications for betting line moves and betting opportunities

Filing History

NOA E-MAILED - SOU REQUIRED FROM APPLICANT
May 12, 2026 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Mar 17, 2026 NPUB
PUBLISHED FOR OPPOSITION
Mar 17, 2026 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Mar 11, 2026 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Feb 19, 2026 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Feb 17, 2026 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Feb 17, 2026 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Feb 17, 2026 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Jan 16, 2026 GNRN
NON-FINAL ACTION E-MAILED
Jan 16, 2026 GNRT
NON-FINAL ACTION WRITTEN
Jan 16, 2026 CNRT
ASSIGNED TO EXAMINER
Jan 12, 2026 DOCK
ASSIGNED TO EXAMINER
Jan 12, 2026 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Jan 11, 2026 NWOS
APPLICATION FILING RECEIPT MAILED
Aug 22, 2025 MAFR
NEW APPLICATION ENTERED
Aug 22, 2025 NWAP