ACCESS FIESTA REWARDS Trademark

ADVERTISING; COMMERCIAL BUSINESS MANAGEMENT; COMMERCIAL ADMINISTRATION; OFFICE WORK, INCLUDING SERVICES FOR THE DEVELOPMENT OF LOYALTY PROGRAMS FOR THE COMPANY AND FOR THIRD PARTIES, CONSISTING OF THE CREATION OF INCENTIVE PROGRAMS, NAMELY, PROMOTIONAL STRATEGY SERVICES FOR COMPANIES AND THIRD PARTIES TO PROVIDE LOYALTY INCENTIVES TO CUSTOMERS; REWARDS, RATES, POINTS, AND SPECIAL PROMOTIONS FOR HOTEL STAYS, WHICH CAN BE ACCUMULATED FOR FUTURE HOTEL STAYS, INCLUDING PREFERENTIAL TREATMENT, NAMELY, SPECIAL PROMOTIONAL STRATEGY SERVICES FOR HOTEL GUESTS BASED ON THEIR LENGTH OF STAY

ADMINISTRATION OF MONETARY REWARDS DERIVED FROM THE ACCUMULATION OF POINTS; ISSUANCE OF ELECTRONIC PAYMENT CARDS ASSOCIATED WITH INCENTIVE AND BONUS PLANS; ISSUANCE OF COUPONS IN CONNECTION WITH INCENTIVE PLANS; ADMINISTRATION OF MONETARY INCENTIVE REWARDS; ADMINISTRATION OF IN-KIND INCENTIVE REWARDS DERIVED FROM THE ACCUMULATION OF POINTS; ISSUANCE OF COUPONS IN CONNECTION WITH CUSTOMER LOYALTY PROGRAMS