A ATKINS
LIVE

Serial Number

98749381

Owner

Simply Good Foods USA, Inc.

Attorney

Christopher J. Schulte

Filing Date

Sep 13, 2024

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A ATKINS Trademark

Serial Number: 98749381

A ATKINS is a trademark filed by Simply Good Foods USA, Inc. on September 13, 2024. The trademark is classified under Class 5 (Pharmaceuticals), Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 44 (Medical Services), Class 16 (Paper Goods), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 32 (Light Beverages), Class 35 (Advertising & Business). The application is currently pending registration.

Owner Contact Info

Simply Good Foods USA, Inc.

1225 17th Street, Suite 1000
Denver, CO 80202

Entity Type: 03

Trademark Details

Filing Date

September 13, 2024

Registration Date

Not Registered

Published for Opposition

July 22, 2025

Goods & Services

Sports drinks, namely, energy drinks, performance drinks and recovery drinks; sports and energy drinks enhanced with minerals and nutrients; smoothies; ready to drink fruit and vegetable based nutritional beverages for use as a meal substitute

Providing online non-downloadable electronic books in the fields of diet, weight loss, weight management, diet planning, nutrition, cooking and fitness

Food supplements; nutritional supplements; dietary supplements; protein supplements; ready to drink nutritional beverages for use as a meal substitute for medical purposes; nutritionally fortified beverages for medical purposes; nutritional supplement shakes for use as a meal substitute for medical purposes; dietary and nutritional supplements containing protein; and nutritional supplements in the nature of protein-based drinks, protein-fortified meal replacement bars, protein-fortified snack bars, and protein-based food bars, all for medical use; nutritional supplements in the nature of a nutrient-dense, plant or dairy protein-based drink mix; nutritional supplements in the nature of a nutrient-dense, plant protein-based drink mix; nutritionally fortified dairy based beverages for medical purposes; nutritional dairy based shakes for use as a meal substitute for medical purposes; nutritional supplements in the form of candy bars; ready to drink chocolate based nutritional beverages for use as a meal substitute for medical purposes; nutritionally fortified chocolate based beverages for medical purposes; nutritional chocolate based shakes for use as a meal substitute for medical purposes; soft baked meal replacement bars for weight loss purposes; nutritionally fortified fruit and vegetable based beverages for medical purposes; nutritional fruit and vegetable based supplement shakes for use as a meal substitute for medical purposes

Printed books in the fields of diet, weight loss, weight management, diet planning, nutrition, cooking and fitness; Print publications, namely, pamphlets in the fields of diet, weight loss, weight management, diet planning, nutrition, cooking and fitness

Grain based, chocolate based, oat based, cereal based and granola based ready to eat snack food bars; sandwiches; bread mix; chocolate; chocolate bars; candy; candy bars; peanut butter cup candies; chocolate covered nuts; cookies; trail mix consisting primarily of granola, and also including dried fruit, chocolate, processed nuts, chia; prepared food kits and refrigerated and frozen food packages, each consisting primarily of pasta, macaroni, lasagna, flatbread, pizza, burritos, ice cream, ice milk, frozen yogurt, cookies, candy, bakery goods, and frozen confections also including eggs, cheese, processed vegetables, processed beans, processed nuts, processed edible seeds, and with sauces or seasonings or other ingredients, ready for cooking and assembly as a meal, side dish, snack, appetizer or dessert; prepared meals, entrees, side dishes, snacks, appetizers and desserts, and refrigerated and frozen meals, entrees, side dishes, snacks, appetizers and desserts, each consisting primarily of pasta, macaroni, lasagna, rice, flatbread, pizza, burritos, ice cream, ice milk, frozen yogurt, cookies, candy, bakery goods and frozen confections, also including eggs, cheese, processed vegetables, processed beans, processed nuts, processed edible seeds, and prepared, fresh, refrigerated and frozen portable foods that are held in hand while eating, namely, wrap sandwiches, burritos, sandwiches, breakfast sandwiches and dough-enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of meats, poultry, fish, fruits, sweets, vegetables, cheese, eggs and spices; Cookie clusters, gummy candies, soft baked chocolate-based meal replacement bars; prepared dessert kits and refrigerated and frozen dessert packages, each consisting primarily of eggs, cheese, dairy products, pasta, processed beans, processed nuts, processed edible seeds, shakes, and dairy products excluding ice cream, ice milk and frozen yogurt, also including cookies, candy, bakery goods, frozen confections, and with sauces or seasonings or other ingredients, ready for cooking and assembly as dessert; prepared desserts, and refrigerated and frozen desserts, each consisting primarily of eggs, cheese, processed vegetables, processed beans, processed edible seeds, shakes, and dairy products excluding ice cream, ice milk and frozen yogurt, also including processed nuts, cookies, candy, bakery goods, frozen confections

On-line retail store services featuring nutritionally fortified food supplements and food products, ready to eat food bars, shakes, shake mixes, desserts, and prepared food kits and refrigerated and frozen food package combinations

Vegetable based, yogurt based, fruit based and soy based ready to eat snack food bars; prepared food kits and refrigerated and frozen food packages, each consisting primarily of meat, meat substitutes, poultry, fish, seafood, eggs, cheese, dairy products, processed vegetables, processed beans, processed nuts, processed edible seeds, shakes, and dairy products excluding ice cream, ice milk and frozen yogurt, also including pasta, cookies, candy, bakery goods, frozen confections, and with sauces or seasonings or other ingredients, ready for cooking and assembly as a meal, side dish, snack, and appetizer; prepared meals, entrees, side dishes, snacks, and appetizers, and refrigerated and frozen meals, entrees, side dishes, snacks, and appetizers, each consisting primarily of meat, meat substitutes, poultry, fish, seafood, eggs, cheese, processed vegetables, processed beans, processed nuts, processed edible seeds, shakes, and dairy products excluding ice cream, ice milk and frozen yogurt, also including pasta, cookies, candy, bakery goods, frozen confections; fresh, refrigerated and frozen prepared proteins, namely, meat, poultry, fish, seafood, not live; shakes; shakes mixes, namely, bases for making milk shakes; trail mix consisting primarily of processed nuts, seeds, dried fruit and also including chocolate; ready to drink dairy based nutritional beverages for use as a meal substitute; candied nuts, namely, caramel nut clusters; soft baked fruit-based meal replacement bars

Providing information in the fields of diet, weight loss, weight management, diet planning, maintaining a physically healthy lifestyle and nutrition; providing weight loss program services; counseling services in the field of diet, weight loss, weight management, diet planning, maintaining a physically healthy lifestyle and nutrition

Downloadable computer application software for mobile devices, namely, software for accessing information on maintaining a healthy lifestyle and nutrition, food, exercise, and weight loss, weight management, diet planning, providing weight loss program services; Downloadable computer application software for mobile devices, namely, software for tracking, recording, analyzing, managing and displaying data related to maintaining a healthy lifestyle and nutrition, food, exercise and weight loss, weight management, diet planning, providing weight loss program services; Downloadable electronic books in the fields of diet, weight loss, weight management, diet planning, nutrition, cooking and fitness

Filing History

NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Mar 17, 2026 EXRA
SOU EXTENSION 1 GRANTED
Mar 16, 2026 EX1G
SOU EXTENSION 1 FILED
Mar 16, 2026 EXT1
SOU TEAS EXTENSION RECEIVED
Mar 16, 2026 EEXT
NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Sep 16, 2025 NOAM
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 22, 2025 NPUB
PUBLISHED FOR OPPOSITION
Jul 22, 2025 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jul 16, 2025 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 18, 2025 CNSA
EXAMINER'S AMENDMENT ENTERED
Jun 18, 2025 XAEC
NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Jun 18, 2025 GNEN
EXAMINERS AMENDMENT E-MAILED
Jun 18, 2025 GNEA
EXAMINERS AMENDMENT -WRITTEN
Jun 18, 2025 CNEA
PREVIOUS ALLOWANCE COUNT WITHDRAWN
Jun 18, 2025 ZZZX
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 18, 2025 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 11, 2025 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 11, 2025 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 11, 2025 TROA
NOTIFICATION OF NON-FINAL ACTION E-MAILED
Mar 24, 2025 GNRN
NON-FINAL ACTION E-MAILED
Mar 24, 2025 GNRT
NON-FINAL ACTION WRITTEN
Mar 24, 2025 CNRT
ASSIGNED TO EXAMINER
Mar 22, 2025 DOCK
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Mar 21, 2025 NWOS
NEW APPLICATION ENTERED
Sep 13, 2024 NWAP