2BEFORE
LIVE

Serial Number

79271045

Owner

THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED

Filing Date

Sep 2, 2019

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2BEFORE Trademark

Serial Number: 79271045 • Registration: 6160762

2BEFORE is a trademark filed by THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED on September 2, 2019. The trademark is classified under Class 1 (Chemicals), Class 5 (Pharmaceuticals), Class 29 (Meats & Processed Foods), Class 30 (Staple Foods), Class 31 (Natural Agricultural Products), Class 32 (Light Beverages). The application is currently registered and active.

Owner Contact Info

THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED (10 trademarks)

120 Mount Albert Road,

Entity Type: 99

2Before Performance Nutrition Limited (2 trademarks)

120 Mount Albert Road,

Entity Type: 99

Trademark Details

Filing Date

September 2, 2019

Registration Date

September 29, 2020

Published for Opposition

July 14, 2020

Goods & Services

Edible fruit ices; fruit bread; fruit biscuits; fruit cakes; fruit coulis being sauces; fruit drops being confectionery; fruit flavourings for food or beverages, except essences; fruit ice cream; fruit ice cream bars; fruit jelly candy; tea-based beverages with fruit flavouring; cookies; crackers; crisps made predominantly from grains and cereals; cereal mixes consisting primarily of grains, nuts, seeds, and dried fruit; puddings; ready to eat cereals; black currant confectionery made from natural sugar; confectionery made from natural sugar enriched with antioxidants not for medical purposes; confectionery made from natural sugar enriched with vitamins not for medical purposes; chewing candy; confectionery made from natural sugar with active ingredients for assisting with sports recovery not for medical purposes

Prepared raw fruit; prepared uncooked fruit; preserved fruit; quick frozen fruits; canned tinned fruits; stewed fruit; cooked fruits; frozen fruits; frozen, preserved, dried and cooked fruits; fruit jams; fruit jellies; fruit paste; fruit leathers; fruit pulp; fruit spreads; fruit-based spreads; fruit-flavoured yoghurts; milk-based beverages containing fruits; pickled fruits; dried currants; frozen black currants; processed black currants; preserved berries; prepared raw black currants; dried black currants; energy bars derived from fruit, nuts and seeds; snack mixes consisting of dehydrated fruit and processed nuts; fruit-based snack bars; fruit-based snack food; nut and dried fruit-based snack bars; black currants in powdered form for use as foods ingredients for culinary purposes

Dietary supplements; nutritional supplements; nutritional supplements for promoting muscle recovery; vitamin and mineral supplements; liquid vitamin supplements; dissolving or effervescent vitamin tablets used to make electrolyte replacement drinks, namely electrolyte replacement solutions; vitamin supplements in tablet form for making effervescent beverages when added to water; vitamin preparations; medicated food supplements for human consumption; food supplements consisting of amino acids, minerals and trace elements; dietary supplements intended to supplement a normal diet or to have health benefits; powdered fruit-flavoured dietary supplement drink mixes; dietary food supplements for general health and well-being and to enhance physical recovery after exercise; nutritional and dietary supplements in gel form; nutritional supplements, namely, protein powders for human consumption for use as a food additive; meal replacements, namely, drink mixes, meal replacement bars, powders, ready to drink meal replacement beverages, shake mixes and smoothies, being nutritional supplements or for medical use; food and beverages containing anti-oxidants for use as nutritional supplements; vitamin enriched foods and beverages for use as nutritional supplements; blackcurrant based food supplements; nutritional supplements, namely, blackcurrant based nutritional food and beverages; nutritional supplements, namely, blackcurrant based foods and beverages for promoting muscle recovery, and which have health benefits; medical drinks, namely, Meal replacement drink mixes adapted for medical use; food supplements, namely, anti-oxidant pills; multivitamin preparations; vitamins, namely vitamin effervescent tablets

Antioxidants for use in the manufacture of food supplements; antioxidants for use in the manufacture of food and beverages; antioxidants for use in manufacture; vitamins for use in the manufacture of food supplements; vitamins for use in the manufacture of food products; vitamins for the food industry; chemical additives for use in the manufacture of food; blackcurrant based ingredients for the use in the manufacture of supplements, food, and beverages

Non-alcoholic water-based, fruit-based and vegetable-based beverages; fruit beverages; fruit juices; fruit drinks and juices; soft drinks; smoothies; fruit smoothies; fruit juice extracts for making beverages; carbonated non-alcoholic drinks; powders for effervescing beverages; isotonic sports drinks; electrolyte sports drinks; sports drinks; energy drinks; electrolyte replacement beverages for general and sports purposes, not for medical purposes; fruit beverages containing anti-oxidants, not for medical purposes; fruit juice beverages that contains vitamins; sports training drinks; ready to drink fruit beverages, being nutritionally fortified beverages, not for medical purposes; smoothie mixes; frozen fruit-based beverages; drinking waters; flavoured drinking waters; non-alcoholic cordials; syrups for beverages; concentrates, liquid mixtures, syrups, essences, extracts, and powders for making beverages; concentrates for making fruit beverages; sports drink powder preparations, not for medical purposes

Fresh fruit; unprocessed raw fruit; fresh black currants; berries being fresh fruit

Filing History

COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Sep 29, 2025 REM3
CHANGE OF OWNER RECEIVED FROM IB
Dec 31, 2021 CHLD
FINAL DECISION TRANSACTION PROCESSED BY IB
Mar 1, 2021 FINO
GENERIC MADRID TRANSACTION SENT TO IB
Jan 22, 2021 XXSS
GENERIC MADRID TRANSACTION CREATED
Jan 21, 2021 XXCR
FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Dec 29, 2020 FICR
REGISTERED-PRINCIPAL REGISTER
Sep 29, 2020 R.PR
OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Jul 14, 2020 NPUB
PUBLISHED FOR OPPOSITION
Jul 14, 2020 PUBO
NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Jun 24, 2020 NONP
APPROVED FOR PUB - PRINCIPAL REGISTER
Jun 10, 2020 CNSA
TEAS/EMAIL CORRESPONDENCE ENTERED
Jun 9, 2020 TEME
CORRESPONDENCE RECEIVED IN LAW OFFICE
Jun 9, 2020 CRFA
TEAS RESPONSE TO OFFICE ACTION RECEIVED
Jun 9, 2020 TROA
REFUSAL PROCESSED BY IB
Feb 1, 2020 RFNT
NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Jan 11, 2020 RFCS
REFUSAL PROCESSED BY MPU
Jan 10, 2020 RFRR
NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Dec 12, 2019 RFCR
NON-FINAL ACTION WRITTEN
Dec 11, 2019 CNRT
ASSIGNED TO EXAMINER
Dec 4, 2019 DOCK
APPLICATION FILING RECEIPT MAILED
Nov 16, 2019 MAFR
NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Nov 12, 2019 NWOS
SN ASSIGNED FOR SECT 66A APPL FROM IB
Nov 7, 2019 REPR