Starbucks (HK) Limited – Trademark Portfolio

Entity Type: 16

Starbucks (HK) Limited holds 6 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 9 (Computers & Electronics) — 4 filings in this category. The portfolio also extends into Class 41 (Education & Entertainment) across 6 Nice Classification classes. Currently, 2 trademarks are registered and 1 is pending. Notable registered marks include VIU and NETWORK OF THE WORLD NOW. The owner is based in Central.

38th Floor, Citibank Tower, Citibank Plaza

3 Garden Road

Central , HK

6 Total Trademarks

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Trademark Classifications

Starbucks (HK) Limited's trademark portfolio spans 6 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.

9
Computers & Electronics (4 filings)

Scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments

41
Education & Entertainment (4 filings)

Education; providing of training; entertainment; sporting and cultural activities

35
Advertising & Business (3 filings)

Advertising; business management; business administration; office functions

42
Computer & Scientific (3 filings)

Scientific and technological services; industrial analysis and research services

38
Telecommunications (3 filings)

Telecommunications

45
Legal & Security Services (1 filing)

Legal services; security services for the protection of property and individuals

Frequently Asked Questions

How many trademarks does Starbucks (HK) Limited have?

Starbucks (HK) Limited has 6 U.S. trademarks filed with the USPTO. Of these, 2 registered, 1 pending, 2 abandoned, 1 cancelled.

What trademark classes does Starbucks (HK) Limited file in?

Starbucks (HK) Limited files trademarks across 6 Nice Classification classes. The most active classes are Class 9 (Computers & Electronics), Class 41 (Education & Entertainment), Class 35 (Advertising & Business), Class 42 (Computer & Scientific), Class 38 (Telecommunications). Class 9 covers scientific, nautical, surveying, photographic, cinematographic, optical apparatus and instruments.

What are Starbucks (HK) Limited's most well-known trademarks?

Starbucks (HK) Limited's registered trademark portfolio includes well-known marks such as VIU and NETWORK OF THE WORLD NOW. These are among 2 currently registered trademarks in the portfolio.

What is Starbucks (HK) Limited's trademark registration success rate?

Starbucks (HK) Limited has a 40% trademark registration rate, with 2 out of 5 resolved applications resulting in successful registration. Currently, 1 application is pending review.