Blue Cross and Blue Shield of New Jersey – Trademark Portfolio
Entity Type: 99
Blue Cross and Blue Shield of New Jersey holds 6 U.S. trademarks filed with the United States Patent and Trademark Office (USPTO), with a strong focus on Class 36 (Insurance & Financial) — 6 filings in this category. The portfolio also extends into Class 42 (Computer & Scientific) across 3 Nice Classification classes. Currently, 4 trademarks are registered. Notable registered marks include HORIZON, HORIZON DIRECT ACCESS, and MAKING HEALTHCARE WORK. The owner is based in Newark, NJ.
3 Penn Plaza East
Newark, NJ 071052200
Showing of trademarks Trademarks
Trademark Classifications
Blue Cross and Blue Shield of New Jersey's trademark portfolio spans 3 Nice Classification classes, reflecting the scope of goods and services protected under their brand portfolio.
Insurance; financial affairs; monetary affairs; real estate affairs
Scientific and technological services; industrial analysis and research services
Medical services; veterinary services; hygienic and beauty care for human beings or animals
Frequently Asked Questions
How many trademarks does Blue Cross and Blue Shield of New Jersey have?
Blue Cross and Blue Shield of New Jersey has 6 U.S. trademarks filed with the USPTO. Of these, 4 registered, 1 abandoned, 1 cancelled.
What trademark classes does Blue Cross and Blue Shield of New Jersey file in?
Blue Cross and Blue Shield of New Jersey files trademarks across 3 Nice Classification classes. The most active classes are Class 36 (Insurance & Financial), Class 42 (Computer & Scientific), Class 44 (Medical Services). Class 36 covers insurance; financial affairs; monetary affairs; real estate affairs.
What are Blue Cross and Blue Shield of New Jersey's most well-known trademarks?
Blue Cross and Blue Shield of New Jersey's registered trademark portfolio includes well-known marks such as HORIZON, HORIZON DIRECT ACCESS, and MAKING HEALTHCARE WORK. These are among 4 currently registered trademarks in the portfolio.
What is Blue Cross and Blue Shield of New Jersey's trademark registration success rate?
Blue Cross and Blue Shield of New Jersey has a 67% trademark registration rate, with 4 out of 6 resolved applications resulting in successful registration. Currently, 0 applications are pending review.